Blog
What is a Fat Funnel? Your guide to the marketing concept sweeping the B2B world
The leading B2B companies in Australia are all focusing on their fat funnels – a unique approach that is essential for any company focused on selling complex, high value products with long sales cycles.
Keeping content original in the age of generative AI
ChatGPT has made it possible to create readable, usually accurate content in seconds, potentially opening the floodgates for companies to create huge volumes of content. But if everyone is doing it, then it stops being a way to stand out. There’s already more content being created than humans will ever have the time to read, so pretty soon the SEO bots will stop rating this sort of content as well.
How to work with Monkey Media to generate leads
We know, we know - you're keen to get more leads into your sales funnel. And we're very keen to help you do that! It’s one of the most powerful and results-driven marketing options, but to make the most of it, we have a number of tips and tricks that will set you on the right track.
Tips for a successful B2B Lead Nurture Strategy
If you’ve run a lead generation campaign, or have plenty of contacts that might have gone cold, or are capturing details on your website and don’t know what to do with them, an ongoing lead nurturing program is a great way to reignite the fire, move people along your funnel, and identify the keenest prospects.
How fat is your funnel?
In B2B, often the answer is either ‘yes’, or ‘not yet’, so it’s vital to take a long term approach to nurturing these leads who are not ready yet. The idea of a fat funnel is a long-term funnel that captures interest from relevant people who aren’t yet in the market, and keeps in touch with them – potentially for years in some cases – through nurture content until they are ready to buy.
Pros and Cons of hiring a marketing person or outsourcing
A lot of companies in B2B and niche industries like [...]