A message from the founder

I launched Monkey Media in 2012 because I thought there had to be a better way. A better way to publish trade magazines, and better way to integrate print and online, and a better way to help niche companies communicate with their customers and grow their business.

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Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

What fat fingers really need is gripping content

I was trying to read an article on my phone the other day and kept accidentally hitting a banner ad. I did this about 5 times, my frustration growing along with the boosted stats. After finally managing to extricate myself from this digital maze, I did some reflection. Now I might not have the deftest [...]

The miracle morning routine myth

I’ve read a lot of articles recently about the miracle morning routines of successful people including prime ministers, CEOs, bloggers and even Gandhi himself. It normally goes something like this: It’s 4am and the alarm goes off, signalling the start of another wholesome and productive day. It’s nice and quiet, the perfect time to get [...]

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