Images are a great way to enhance your online articles and help you get your point across. People love images, but a picture alone tells search engines nothing about your page which has a negative impact on your search engine results. The good news is there are a few things you can do to stop images hurting your page without removing them completely.
Before your site shows up in online searches, crawlers analyse the content to determine what it’s about. The crawlers look for words that allow them to index the site. The indexing then allows search engines such as Google to present your site when people search for related terms. Images alone don’t tell the crawlers anything, they can also slow the loading time of your site which negatively impacts the result.
Does this mean we should limit images on websites?
Definitely not! Images look great online and people love them. You just need to make sure the images you include don’t harm your site’s indexing chances.
There are five simple things you can do to images on your site to keep Google and your readers happy.
- Reduce the file size of images to optimise for web rather than print
- Choose a descriptive file name for images that relates to your business, product and services
- Include a caption for your image, which helps humans and robots alike make sense of what you’re showing
- Add an alt tag to your image. This is a word or phrase inserted into the attribute of an image that tells the viewers and web crawlers the nature or contents of an image
- Where appropriate, include a title for your image to provide another signpost for readers and crawlers who scan your page
These might seem like small things, but they can make the difference between your site being delivered in search results for potential customers and completely being ignored by search engines.
If you’re not happy with the search results for your website, download this free guide for more tips on how to make your online content Google-friendly.
Is your website Google-friendly?
If your website isn’t optimised for both humans and search engines, chances are you’re missing out on traffic. Improve your search rankings with tips from our free guide, Keeping Google happy: Writing SEO copy your readers don’t hate.