Welcome to Monkey Media

Monkey Media is a unique hybrid, combining the advantages of being both a trade publisher and a full-service marketing agency, to ensure our clients get the best of both worlds.

As the publisher of leading brands Pump Industry, Utility, Infrastructure and Energy magazine, all of which are integrated across print and digital, Monkey Media has unparalleled knowledge and experience of these sectors.

Through our made-to-measure arm we are able to offer a full range of customised solutions, putting our experienced editors, designers and marketers to work for you.

Who is Monkey Media?

“We connect trade companies with their customers, within niche industries, through our magazines and our unique made-to-measure marketing services.
Unlike regular marketing agencies, we have a permanent connection to and understanding of the industries we work in, through our print and online titles. But unlike a traditional publisher we offer more flexible and innovative ways to share information and connect with customers.
While traditional publishers can only offer a limited range of off-the-shelf options, our full range of marketing services ensures we can tailor a made to measure solution to suit every client and every need.
Our publications focus on quality, not just in production values, but in providing accurate, original, and compelling content on our industries. The day of trade magazines full of advertorial has passed, we publish magazines that people actually read.

From the made-to-measure blog

Comparing apples and oranges: readers vs subscribers explained

March 14th, 2017|0 Comments

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and [...]

Meet Our Team

Marius M. Monkey
Marius M. MonkeyChairman of the Board
Originally from the jungle, Marius M. Monkey started his career in banana imports and exports before branching out into the media.

His first publishing foray involved trying to get one million of his cousins working on typewriters to reproduce the complete works of Shakespeare and was not successful due to a lack of typewriters.

Following this he realised the future of publishing was in creating quality content for niche industries and he founded Monkey Media.

Chris Bland
Chris BlandManaging Director
Chris started Monkey Media in 2012 by accident when he was supposed to be taking a holiday. Prior to that he had launched six successful magazines, as well as couple of unsuccessful ones, and lived through the most tumultuous decade in the history of publishing by learning to adapt.
He has helped hundreds of business-to-business companies improve their marketing and reach further into niche markets, and won’t rest until he has helped hundreds more.

Chris has previously served on the board of Publishers Australia and has long campaigned for more publishers to adopt the industry’s voluntary standard of circulation audits.

In his spare-time, Chris tries to explain the evolving publishing industry to his school-aged children.

Amanda Kennedy
Amanda KennedyMarketing Director

A part-owner of the business and experienced marketing & communications professional, Amanda has worked at the highest levels of government and business, including as Press Secretary to the Federal Treasurer and as the Head of Marketing for Deloitte’s tax division in Australia.

She now heads up Monkey Media’s marketing agency division and believes that it’s not just the big end of town who deserve good marketing advice. She loves helping small-medium businesses get amazing results from a well thought through and cleverly executed marketing strategy.
Laura Harvey
Laura HarveyManaging Editor
Laura started editing niche trade magazines more than ten years ago, with a focus on infrastructure, construction and utilities.

She left the industry for a while and spent a few years writing about the travel industry, but returned because she missed the glamour of writing about sewer pipes.

Laura excels at writing to a purpose and creating the right content for the right audience and the right context.


Jessica Dickers
Jessica DickersSenior Associate Editor

Jessica’s journalistic experience includes writing for titles like Broadsheet, Time Out Melbourne and The Weekly Review, as well as playing a role in the creation of Switch Magazine.

Originally from Geelong, Jess is the quiet achiever of the team but is known for cutting loose on the dance floor when she gets the opportunity.

Sam Penny
Sam PennyDigital Marketing Associate

Sam is our resident digital marketing guru. During his MSc program Sam focused on data mining and machine learning to extract marketing solutions from sets of ‘big data’. He’s also a dab hand at rebooting the office wi-fi.

Having recently moved to Melbourne from the UK, Sam is enjoying the warmer climate, though he must admit it still feels odd wearing shorts in December.

Elisa Iannunzio
Elisa IannunzioJournalist

Elisa (known as Lee) has a background in events and experience writing content for film and TV
blogs, plus works on her own writing projects in her free time.

Lee is the poet of the Monkey Media team, with some of her works published in a literary journal. She even applied for the job with a poem as her cover letter.

In her free time, Lee is either binge watching TV, contemplating which Friends character she is (clearly Ross) or planning for the inevitable zombie apocalypse.


Titian Bartlau
Titian BartlauProduction and Customer Service

You know, like the 16th Century Venetian artist (see here for a handy pronunciation guide).

Titian has spent many years in customer service and creative roles and works with Monkey Media’s clients and advertisers to help them get the best return on their investment.

Due to her background in the arts she is still mesmerised by intricate shapes, designs and colours of pumps.


Rima Munafo
Rima MunafoMarketing Assistant

Rima is a part-time Marketing Assistant and full-time mum of two. Years of experience as an account manager for a top agency means she brings the marketing know-how to the team. She is also resident DJ on the office Spotify, bringing the classic ‘Ibiza Chill Out 3’ and other playlists to her head-bopping colleagues.

In her spare time Rima enjoys shopping, globetrotting, and spending time with her kids.


Lauren Cella
Lauren CellaAssociate Editor

Lauren brings a fresh approach to content. Despite having written for publications like Australian Geographic and The Border Watch, and featured in Girlfriend Magazine she has found that no amount of fashion how-to guides can compare to her true passion, writing editorial about pumps.

Lauren has also worked as both an English teacher in Korea and a cherry picker in South Australia. And while she is sadly a cat person the rest of the team try not to hold that against her.

Alejandro Molano
Alejandro MolanoSenior Designer

Alejandro (yes, …like that song) is the friendly guy wearing that funky t-shirt that gets called every time someone needs a website or wants to know what the latest Instagram filter is.

He has been crafting beautiful, functional and clever designs for print and digital for over 10 years.

Originally from Colombia, and having come to Melbourne via Brisbane and Cairns, Alejandro’s creative flair has helped to spice up many marketing campaigns.

Jacqueline Buckmaster
Jacqueline BuckmasterDesigner

Jac started out as an IT Consultant but soon found she had too much personality for such a career and turned to her more creative side, starting her own graphic design business.

When she’s not wrangling her three kids under seven, she now puts both her design and web skills to use for our clients.


Elissa Duck
Elissa DuckEvent Manager

Coming to us from the big city lights of Sale, Elissa is a country girl who balances looking after her two kids under three with working from home.

Elissa started working in event management more than ten years ago, having managed all types of events from international trade shows to a wedding in a Scottish castle. Elissa found that while the wedding industry had the glitz and glamour, a good industry trade show solved her constant need for water bottles and pens.

When she isn’t busy working hard to create some of the best events in the industry, Elissa and the family love to get around Australia on camping holidays.

Tanya Wagner-Smith
Tanya Wagner-SmithOffice Manager

When the rest of the team is going bananas, Tanya is the one who holds it all together.

With a background in marketing for major ASX-listed companies, Tanya adds another level of experience to the team, but she hides a dark secret…

Her hair is naturally curly, like crazy curly (think Hawaiian frizz) but thanks to today’s amazing hair appliances, she is able to fool everyone into thinking it’s straight.  She is also a much nicer person with straight hair.  Watch her sprint if the rain catches her off guard…

Alkesh Gupta
Alkesh GuptaWeb Developer

Alkesh has run his own international web development business for more than 10 years, and has worked with Monkey Media since 2012 before becoming a permanent member of the team.

His unparalleled skills with WordPress and ability to find a solution to every problem has led to him being known as the Shah Rukh Khan of WordPress.

When he isn’t creating the world’s best websites he spends his time with his children aged 5 and 2 or watching the latest Bollywood movies.