Chris Bland

About Chris Bland

Chris started Monkey Media in 2012 by accident when he was supposed to be taking a holiday. Prior to that he had launched six successful magazines, as well as couple of unsuccessful ones, and lived through the most tumultuous decade in the history of publishing by learning to adapt. He has helped hundreds of business-to-business companies improve their marketing and reach further into niche markets, and won’t rest until he has helped hundreds more. Chris has previously served on the board of Publishers Australia.

Can you outsmart Google with SEO tricks?

Google’s main job is to deliver search results that are relevant to the searcher. If you want your content to be found, it’s up to you to make sure it’s valuable to the reader. Good content is half the battle, but can your ranking be enhanced with search engine optimisation (SEO) methods? There was a [...]

Is content marketing worth the investment?

In today’s world of competing priorities, it’s no surprise that the marketing budget of most companies is being pulled in different directions. Content marketing is gaining popularity as a tool to increase business. When done well, it is a valuable use of advertising dollars. Successful businesses know that before a customer parts with their hard-earned [...]

Can Google AdWords improve your business?

Google is a complicated little creature. Most of us know that it somehow reads and indexes our sites in order to deliver results when people search for certain topics. Google is also big business – and has tools available for purchase to increase your chance of being found. Today, we delve into the complex world [...]

5 essential ingredients to creating a content marketing strategy

Successful content marketing doesn’t just happen. Even the most gifted writers among us don’t just sit down and create on-point content at the drop of a hat. Knowing what, when and how you want to communicate with your prospects and customers makes all the difference. Content marketing is about creating and distributing content that has [...]

Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

What fat fingers really need is gripping content

I was trying to read an article on my phone the other day and kept accidentally hitting a banner ad. I did this about 5 times, my frustration growing along with the boosted stats. After finally managing to extricate myself from this digital maze, I did some reflection. Now I might not have the deftest [...]

The miracle morning routine myth

I’ve read a lot of articles recently about the miracle morning routines of successful people including prime ministers, CEOs, bloggers and even Gandhi himself. It normally goes something like this: It’s 4am and the alarm goes off, signalling the start of another wholesome and productive day. It’s nice and quiet, the perfect time to get [...]

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