Chris Bland

About Chris Bland

Chris started Monkey Media in 2012 by accident when he was supposed to be taking a holiday. Prior to that he had launched six successful magazines, as well as couple of unsuccessful ones, and lived through the most tumultuous decade in the history of publishing by learning to adapt. He has helped hundreds of business-to-business companies improve their marketing and reach further into niche markets, and won’t rest until he has helped hundreds more. Chris has previously served on the board of Publishers Australia.

5 great ways to nurture leads

If you’ve run a lead generation campaign, or have plenty of contacts that might have gone cold, or are capturing details on your website and don’t know what to do with them, an ongoing lead nurturing program is a great way to reignite the fire, move people along your funnel, and identify the keenest prospects. It takes time and energy to turn prospects into paying customers. Often in business-to-business transactions the buying cycle is a long one, but a lead nurture strategy can increase the chances that a sale will be the end result. Here are 5 of the best ways to nurture your leads. 1. Short term nurture track This approach can be triggered by a particular event. For example, it could be when someone first makes an enquiry or gives you their details, or it could be sent to anyone who hasn’t done [...]

What does the future hold for live events?

As some parts of Australia gradually move out of lockdown, and others seem to be experiencing second waves, the live event industry is watching nervously to see what the future holds. Chris Bland, Managing Director of Monkey Media and an event and trade show veteran gives his predictions. Firstly, nobody knows what the short term future holds. When even the world’s leading epidemiologists can’t agree on predictions for future outbreaks of COVID-19 or the likely timing of a vaccine, we can’t make any specific predictions. So what that means is the event sector is going to need to be patient and it’s going to need to be flexible. People are rightly wary that even if the situation looks under control further outbreaks are very possible, which makes it hard to commit to run or attend large scale events, even 6 or 12 months in the [...]

4 ways B2B marketing is different to consumer marketing 

So your cousin has had a lot of success marketing his plumbing business on Facebook. Should you follow suit and invest in some Facebook marketing too? There’s so much advice out there on marketing nobody can take it all in. To make matters worse, most of it is based around consumer and mass marketing. But the fact is, if you’re in business-to-business and trying to reach a specific niche, then a lot of this advice doesn’t apply. The key is understanding what does still work, and throwing out the rest. Firstly, a quick definition, we are talking about business-to-business (B2B) marketing – marketing where you are selling to other businesses (including government organisations) rather than individuals. 1. Different demographics When marketers are targeting the consumer market, they often base their campaigns on traditional demographics like age, gender and income level – and Facebook is excellent [...]

Lead scoring and segmentation: how to sort the wheat from the chaff

So you’re back from a conference, or you’ve recently completed a lead generation campaign. But how do you work out who is the keenest, and who is going to be happy to hear from you? Here are our three top tips. 1. One step at a time Resist the temptation to jump all over your new leads straight away. As in any relationship, if you rush things you might put the other person off. Of course, if you’ve got people inquiring and wanting a response on your website, or you met them at a trade show and they were keen, you should get in touch straight away. But if they tell you they’re not ready yet or just browsing, or you’ve a bunch of leads from a raffle you held on your expo stand, or an online lead generation campaign, then you need to take [...]

Aligning your marketing with your goals

When you’re starting any marketing campaign, it’s really important to clearly define your goals first. This is the single best way to ensure you get the results you want. One of the most common mistakes we see is people getting it backwards, starting by choosing the platform or the content type. We often hear things like “We need to do facebook video!”, without much thought behind the message or the “why”. When there’s a mis-match between your goals and the marketing platform or action you choose, you are less likely to get the results you want. What are your goals?  Instead, start with your purpose. What results do you hope to get? Look ahead to the end of the campaign –  what will make it worthwhile for you? Usually it’s going to be an increase in your business, through more sales. So take it back [...]

How to work with Monkey Media to generate leads

At the pointy end of the funnel, you can get people to opt-in for more information about your company, giving you access to their contact details and most importantly, permission to follow up with them. It’s one of the most powerful and results-driven marketing options, and it’s important to remember that to make the most of it you need to be offering something of genuine informational value in return for those details, such as a white paper, eBook or webinar. When is the best time to run a Lead Generation campaign? Lead generation usually works best towards the end of a campaign. A company with a strong brand or profile already can conduct a lead generation campaign on its own, but if you are not well known in this market, then lead generation on its own without supporting branding will not get as many conversions [...]

How to work with Monkey Media to build your brand

Branding remains one of the most powerful and important marketing tools that all successful companies use. In B2B marketing, sometimes the value of branding can be forgotten. Many campaigns are now based around what is sometimes called the ‘bottom of the funnel’, which includes things like generating leads. But even these campaigns can be far more effective when you already have a strong brand. Why does branding matter?  Multiple studies show that the single biggest predictor of whether people will become a customer is whether they have heard of you before. Humans are naturally afraid of the unknown. Evolutionary psychologists suggest that this is because, in many scenarios, ‘the unknown’ may pose some sort of physical threat.  Consequently, we tend to favour people, places, and things that are familiar to us. Researchers, and marketers, refer to this phenomenon as the familiarity principle, also known as [...]

How to work with Monkey Media to to educate the market

When your solution is unique or complex, it can be a challenge to get acceptance from the industry. It’s not something that can be done overnight, but by a consistent approach to educating the market you can change hearts and minds and create new demand. Many companies also find that their customers have ‘pigeon-holed’ them for a particular product. An education campaign can help show existing customers that your offerings are much broader. It’s also important to let the market know when you have a new product or service available. We can help you educate both your current customers and new prospects about what you offer.  B2B buying decisions often involve numerous decision makers, so it’s also important to be able to communicate different but consistent messages with different levels. Some of the sector’s most innovative companies work with Monkey Media to educate the market [...]

Monkey Media’s secret sauce

Marketing with Monkey Media works. It doesn’t happen by chance, we know exactly what our secret sauce is, and if you’ve stumbled across this article, we are going to share this recipe with you. Here’s our secret: Good content ⇒ good audience ⇒ marketing results It’s not that complicated really. More than half of our team work solely on content creation. Each of our magazines has a dedicated editor. Their role is actually more about communicating with and being in touch with the industry, and understanding what they want to know about. Our Utility editor talks directly to water and energy utilities every day. Our Infrastructure editor talks to infrastructure asset owners and government agencies. Our Energy editor talks to energy generators, distributors and retailers. Our Pump Industry editor talks to pump users. They also work with key industry associations and government bodies. All this [...]

Reducing the risks around website hosting

Over the years we’ve come across a few horror stories where businesses lose access to their own websites and are forced to pay someone to get back in. All because they didn’t have control over their website hosting. Many people we’ve talked to have no idea who controls their website hosting or their domain name, they simply leave it all to an external web guy to deal with. Which is fine, until he disappears. A website might have your name, your products, contact details and even a giant picture of your face on it, but that doesn't mean you actually own it. It’s like if someone moved into your house, threw your stuff outside and changed the locks – it would be theft. But if you gave that person ownership and now they won’t let you back inside, you’re the one who’s trespassing. Recently a [...]