5 great ways to nurture leads
If you’ve run a lead generation campaign, or have plenty of contacts that might have gone cold, or are capturing details on your website and don’t know what to do with them, an ongoing lead nurturing program is a great way to reignite the fire, move people along your funnel, and identify the keenest prospects. It takes time and energy to turn prospects into paying customers. Often in business-to-business transactions the buying cycle is a long one, but a lead nurture strategy can increase the chances that a sale will be the end result. Here are 5 of the best ways to nurture your leads. 1. Short term nurture track This approach can be triggered by a particular event. For example, it could be when someone first makes an enquiry or gives you their details, or it could be sent to anyone who hasn’t done [...]