Laura Harvey

About Laura Harvey

Laura started editing niche trade magazines more than ten years ago, with a focus on infrastructure, construction and utilities. She left the industry for a while and spent a few years writing about the travel industry, but returned because she missed the glamour of writing about sewer pipes. Laura excels at writing to a purpose and creating the right content for the right audience and the right context.

Likes, followers, connections: navigating the social media maze

The way in which social media has transformed the ways we communicate with customers, in a little over a decade, is nothing short of phenomenal. Social media has evolved from its early days of providing platforms for friends to communicate and share information about themselves, into sophisticated business tools to now warrant an ever-growing slice [...]