Marius M. Monkey

About Marius M. Monkey

Originally from the jungle, Marius M. Monkey started his career in banana imports and exports before branching out into the media. His first publishing foray involved trying to get one million of his cousins working on typewriters to reproduce the complete works of Shakespeare and was not successful due to a lack of typewriters. Following this he realised the future of publishing was in creating quality content for niche industries and he founded Monkey Media.

Tips for running a successful webinar

The uptake of webinars and Virtual Conferences has exploded since COVID-19 hit and all trade shows and face-to-face meetings were banned, and they aren’t going away anytime soon. Even with restrictions easing, it might be a long time before large events can return to full force, and many companies will have limited travel budgets or be cautious when it comes to in-person visits. So it’s worth investing now in better ways of communicating with industry and potential customers. The pandemic has highlighted that webinars aren’t just a substitute for live events – they have their own benefits when it comes to branding, customer engagement and quality lead generation. You can read more about how they can benefit your business on this blog post. If you’re thinking about reaching potential customers with a webinar, here are five key tips to help you better connect with your [...]

Webinar follow ups: keep the conversation going 

Some companies produce their own webinars and virtual conferences, while others join industry trade events that were previously held live, or work with an agency or publisher to run something more hybrid, either under their own brand, or co-branded.  Sponsoring webinars and Virtual Conferences is great for lead generation because you are using someone else's already established lists which can contain a whole new audience for you.  Sponsoring webinars can include brand recognition through logos in event promotion, speaking slots or video presentations in the program, information sent directly to these lists before or after the event, and other options.  These new contacts can opt in to receive more information about your product or service and if it’s a high-quality webinar, you will be associated with it and seen as an authority in the space.  If you’re hosting your own webinar, you will already have [...]

Webinar technology: getting it right

People are forgiving when there are technical issues during webinars and virtual conferences, but it only takes a minute or two of dead air before you lose someone’s attention. When your audience is sitting at their computer, it’s easy for them to switch over to doing something else, so it’s important to get the technical basics locked down. There are a number of webinar platform options available including GoToWebinar, On24, ClickMeeting and Zoom, with the choice depending on a number of factors, including price and the specific features needed.   Regardless of the platform, the key is to fine tune communication between the production team, speakers, and the host/MC, to ensure that everything is seamless on screen, said Monkey Media’s Marketing Account Manager, Harry Johnston.  Monkey Media has run several Virtual Conferences in 2020, including Digital Utilities, Disaster Management, Asset Management for Critical Infrastructure, Flow Technology, [...]

Webinar format: make it fit-for-purpose

There is no set rule for how long a webinar or Virtual Conference should be, as the length of time should fit the content. If you’re turning a previously live event into a webinar, it’s important to not try to just jam in the existing content. For an event that was previously a one or two day conference, this could be compressed into a 3-4 hour webinar.  This is what happened with Monkey Media’s Digital Utilities 2020 Conference. As detailed on Lifehacker, the COVID-19 lockdown and travel restrictions began less than a week out from the Digital Utilities conference.  Chris Bland, Monkey Media’s Managing Director, said the decision was made to move it online on Friday, with the event starting the following Thursday.  “This gave the production team only three work days to transform it into a completely Virtual Conference, including finding the best platform, [...]

Webinar content: what value is it offering?

The content of a webinar or Virtual Conference is what will get people to register, so you need to be offering high quality information and engaging speakers. Think about what your identified target audience and potential customers would want to learn about and create a program around their interests and pain points. You need to be thinking about the webinar content in terms of what value you can give the people watching, rather than focusing on direct promotion of your business.  Monkey Media Managing Editor, Laura Harvey, creates the programs for the company’s Virtual Conferences and said the choice of speakers can play a big part in the success.  Monkey Media has run several Virtual Conferences in 2020, including Digital Utilities, Disaster Management, Asset Management for Critical Infrastructure, Flow Technology, and Smart Cities. “You need to decide if you will use an internal speaker from [...]

Webinar audience: are you reaching your target market?

The main purpose of any webinar or Virtual Conference is to provide information to your target market – the people you want to engage with your product or service. So the first thing you need to decide is whether you will be talking to your existing audience or if you want to reach new people.  If you’re targeting your existing audience you can directly promote your webinar to them and offer educational and/or interesting content. A webinar can further build on your relationships, position you as an industry expert, and allow people to see your company in a new light.  If you want to reach a new market, the best way to find the most relevant people is through external marketing. This could include social media promotion or other channels like advertising in industry newsletters, allowing you to precisely track how many registrations it drives. [...]

Coronavirus marketing webinar – watch again for free

As the nation grows more used to social distancing and working from home, a new normal has emerged. While some sectors have been all but wiped out, many industrial and essential service sectors continue to thrive. While no-one is sure how long the lockdown will last, it is clear the impact on the economy and on our way of doing business will be long-lasting, and will permanently change the way we do business. Companies operating in the infrastructure, utilities and energy sectors need to adapt now to make sure they stay current in the months ahead. In this exclusive live webinar, Monkey Media’s experts considered questions like: What is the outlook for the infrastructure, energy and utility sectors? What new opportunities are there? How should you update your marketing messages? What still works in marketing, and what has changed? What are the best channels to [...]

How webinars can benefit your business

How webinars can benefit your business  COIVD-19 has caused a significant shift in how businesses conduct their operations and communicate with their customers, as people can no longer meet face to face. With everything and everyone moving online, webinars have become one of the best ways to connect with a large audience in the current climate.  However, even before the emergence of COVID-19, webinars have long held a special place in the marketing strategies of many businesses, as they offer huge benefits to branding, customer engagement and quality lead generation.  Webinars are essentially virtual events, where a large group of people can gather online and learn more about a specific topic by listening to presentations from expert speakers. It doesn’t matter where delegates are located – as long as there is an internet connection, anyone can participate, making it a very efficient communication strategy.   If [...]

Coronavirus: 5 tips to help your business survive and grow through the downturn

How your marketing can help with the economic impacts of Coronavirus As measures to stop the spread of Coronavirus ramp up around the country, businesses across all sectors are realising the severe impacts this virus will have on the economy, and in turn their bottom line.  In times of uncertainty, budgets get tighter and expenses like marketing are usually the first on the chopping block. But, the messages you’re sending to current and potential customers now can help prepare your business for the challenges ahead.  The Coronavirus situation is changing day by day so it’s a critical time for businesses to stay relevant for their customers. You’ve no doubt been flooded with a million news stories analysing every angle of the situation, and that’s because people are craving this information.  There is now a fully engaged audience hungry for guidance and possible solutions, especially in [...]

Monkey Media young talent recognised

Monkey Media Senior Editor, Jessica Dickers, has been named as a finalist in the Mumbrella NeXt Awards to be held in Sydney in early December. The awards recognise people making a splash in the industry within their first ten years of work. Jessica is well known for her journalistic talent in the infrastructure space, and an article of hers was recently featured in The Australian newspaper. Her nomination in the Content Marketers category of the awards was made possible by the growth of Monkey Media, and her own willingness to take on new challenges. Not only is Jessica the Editor of Monkey Media’s Infrastructure magazine, but she’s also the driving force behind the Asset Management for Critical Infrastructure event. After starting with the company in a junior position in 2016, she has progressed her career in leaps and bounds, gaining a senior role usually reserved [...]