210, 2018

Where do leads come from?

By |October 2nd, 2018|Categories: Blog, Content marketing, Email, Newsletter, Tips|Tags: , , |0 Comments

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When [...]

1009, 2018

Is a sales pipeline the same as a sales funnel?

By |September 10th, 2018|Categories: Blog, Sales, Tips|Tags: , , |0 Comments

Any marketing professional or business owner worth their salt knows the importance of a sales funnel. A sales pipeline, however, is perhaps more important as it creates a specific process of how to nurture individual prospects and successfully moves a greater number into the purchase stage. Keep reading to learn [...]

2308, 2018

How social media infiltrates the B2B world

By |August 23rd, 2018|Categories: Blog, Content, Social Media|Tags: , , , |0 Comments

Facebook, LinkedIn, Twitter and YouTube weren’t around 20 years ago. Humans have been marketing in some form or other for thousands of years, so it’s no surprise we’re still learning how best to advertise on these new platforms. Social media platforms have a predictable evolution: something new makes a splash, [...]

1508, 2018

Busting four myths about email newsletters

By |August 15th, 2018|Categories: Blog, Content, Digital Marketing, Email, Tips|Tags: , , , , , |0 Comments

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email [...]

608, 2018

5 essential digital marketing strategies

By |August 6th, 2018|Categories: Blog, Content, Content marketing, Digital Marketing, SEO, Web design|Tags: , , , , |0 Comments

There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy [...]

3007, 2018

Making your website Google-friendly will increase traffic

By |July 30th, 2018|Categories: Advertising, Blog, Content, Content marketing, Google, SEO, Web design|Tags: , , , , , |0 Comments

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content [...]

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