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How print and digital marketing can be friends

Digital marketing is often seen as the cool younger cousin of traditional print advertising, but that doesn’t mean there’s no place for some good old ink on paper in your marketing efforts. Whether it’s a display ad or some editorial content, combining the forces of digital with print is often a winning formula. You know [...]

Making your website Google-friendly will increase traffic

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks [...]

Improve your website with these posts

The first rule of content is that it needs to be useful to readers, otherwise they’ll have no interest in it. The next rule, that is equally important, is that your content needs to be well-written and presented in a way that is easily consumable for your readers. On the web, there are a few [...]

Can social media drive B2B sales?

If social media doesn’t get a mention in your business marketing plan, you’re not paying attention to the behaviour of billions of people worldwide. Social media is here to stay. It impacts our friendships, our buying, our behaviour and it definitely should impact our business marketing. Social media is used for a lot more than [...]

5 key tips for writing better articles

Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the [...]

Nimble competitors are moving ahead of you

Your relationship with your customer starts long before they hand over their money, or at least it should if you’re a good businessperson. Clever businesses know that the relationship they build with a prospect prior to a sale not only impacts the outcome of that transaction, but also the chance of further sales down the [...]

Content marketing that actually helps your customers

Traditional advertising has the flavour of telling your customers how good you are or what your products can do. Content marketing, in order to be successful, must take the path of providing your customers with something they need. The premise of content marketing is simple: be of use to people and when they are ready [...]

Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

What fat fingers really need is gripping content

I was trying to read an article on my phone the other day and kept accidentally hitting a banner ad. I did this about 5 times, my frustration growing along with the boosted stats. After finally managing to extricate myself from this digital maze, I did some reflection. Now I might not have the deftest [...]

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