How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but people who are actually your target audience, is far more valuable than advertising to a huge number of people who have little interest in your products or services. If you can find a publication or a way to reach you target audience on a large scale then you’ve hit the jackpot. It’s not easy, but it is possible to get your message in front of the right people. You just need to do your homework. Before you decide where and how to spend your marketing budget, take the time to [...]

Can Google AdWords improve your business?

Google is a complicated little creature. Most of us know that it somehow reads and indexes our sites in order to deliver results when people search for certain topics. Google is also big business – and has tools available for purchase to increase your chance of being found. Today, we delve into the complex world of AdWords. Increased traffic to your website may increase sales, but only if that increased traffic is from the right avenues and are genuinely interested customers. If the goal is to increase business, there is little point attracting views from people who are not interested in your products or services. Great content on your site should always be your first priority, but Google offers a number of ways to improve visits to your site or increase your page ranking. Many businesses shy away from using these tools and miss out [...]