AdWords

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Can Google AdWords improve your business?

Google is a complicated little creature. Most of us know that it somehow reads and indexes our sites in order to deliver results when people search for certain topics. Google is also big business – and has tools available for purchase to increase your chance of being found. Today, we delve into the complex world [...]

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