Blog

What is a Fat Funnel? Your guide to the marketing concept sweeping the B2B world

The leading B2B companies in Australia are all focusing on their fat funnels – a unique approach that is essential for any company focused on selling complex, high value products with long sales cycles.

Keeping content original in the age of generative AI

ChatGPT has made it possible to create readable, usually accurate content in seconds, potentially opening the floodgates for companies to create huge volumes of content. But if everyone is doing it, then it stops being a way to stand out. There’s already more content being created than humans will ever have the time to read, so pretty soon the SEO bots will stop rating this sort of content as well.

How to work with Monkey Media to generate leads

We know, we know - you're keen to get more leads into your sales funnel. And we're very keen to help you do that! It’s one of the most powerful and results-driven marketing options, but to make the most of it, we have a number of tips and tricks that will set you on the right track.

Tips for a successful B2B Lead Nurture Strategy

If you’ve run a lead generation campaign, or have plenty of contacts that might have gone cold, or are capturing details on your website and don’t know what to do with them, an ongoing lead nurturing program is a great way to reignite the fire, move people along your funnel, and identify the keenest prospects.

Aligning your marketing with your goals

When you’re starting any marketing campaign, it’s really important to clearly define your goals first. This is the single best way to ensure you get the results you want. One of the most common mistakes we see is people getting it backwards. They start by choosing the platform or the content type, and come to us saying “We need to do Google Ads!” or “We need to improve our SEO!” without much thought behind the message or the “why”. When there’s a mis-match between your goals and the marketing platform or action you choose, you are less likely to get the results you want. What are your goals?  Instead, start with your purpose. What results do you hope to get? Look ahead to the end of the campaign – what will make it worthwhile for you? Usually it’s going to be an increase in your [...]

How are AI tools like ChatGPT changing B2B marketing?

Do we really need another article on the impacts of artificial intelligence (AI) on marketing? There’s plenty of talk out there, a lot of it probably generated by ChatGPT, but I want to take a practical and specific look at how AI is impacting business-to-business marketing, particularly in the niche and trade industries that we operate in. ChatGPT has only been around for six months, and it may not have changed the world completely, but generative AI is certainly a game-changing tool. We’ve come across some companies who are actively using it in their day-to-day operations, others dipping their toes into the water, and plenty who still aren’t actually sure what it even is. I guess I should get some definitions clear first. Artificial intelligence (AI) itself is very broad, but at its simplest, it’s about getting machines to do anything which a human mind [...]

Why aren’t my lead generation campaigns working?

Everyone wants leads, ideally someone who already knows your product and is ready to buy today. Sometimes these leads come along, but in the business to business (B2B) space, generating leads can be a long and complicated process. With multiple decision makers involved and a long buying cycle, there are many traps for the unwary and tips for success in B2B lead generation.   Will you marry me? “Wait what?” That’s a bit forward for someone you’ve just met! Rushing into a sales pitch with new leads, when not everyone is ready to buy, can feel a bit like this. It can come off as being a bit desperate – or even worse, it can scare off potential customers. Successful lead generation campaigns need either brand recognition or education around the product or service being offered first. If people either don’t know you or understand [...]

How to maximise ROI in your B2B marketing

As a business owner or marketer, you want to ensure that your marketing efforts yield a positive return on investment (ROI). In B2B marketing, it’s especially important to be strategic and focused in order to maximise the ROI from your marketing efforts. In this blog post, we’re looking at tips to help you get the most out of your marketing efforts. Identifying your goals The first step in maximising your ROI is to identify your goals. What are you looking to achieve through your marketing efforts? Are you looking to build brand awareness, educate your audience, or generate leads? It’s important to have a clear understanding of what you want to accomplish, so that you can select the right marketing tactics and measure success accordingly. Once you’ve identified your goals, the next step is to ensure that your marketing campaign and measurement methods align with [...]

Did ChatGPT just kill content marketing?

The rise of ChatGPT has led many to question the future of content marketing – and more specifically, how the content that fuels a content marketing strategy is created. With the ability to generate high-quality content quickly and at scale, is there even a place for human-generated content anymore? In this blog post, we’ll explore this question and provide insight into the future of content marketing in 2023. The advantages of AI-generated content It’s true that AI language models like ChatGPT can generate high-quality content that rivals or even surpasses the quality of content generated by SEO agencies or offshore writers. This is due to the advanced algorithms and vast amounts of data that these models are trained on. However, this doesn’t mean that content marketing as we know it is dead. In fact, relying solely on AI-generated content could actually be the kiss of [...]

Using funnels and automation to enhance your marketing

In an increasingly competitive and unpredictable world, it’s no longer enough to rely on word-of-mouth, luck and randomness for your business growth. Instead, savvy B2B companies of all sizes are increasingly making use of tools like marketing automation to improve the reliability and predictability of their sales pipeline. Too often, less experienced companies will dabble with different elements of marketing, whether that be working with an agency that specialises in some areas, or focusing on internal pet projects. Sometimes there can be a fixation on just Google Ads, or SEO, or social media, or events – that is, a focus on just one or some parts of the funnel, rather than putting together the big picture. By mapping out their marketing and sales process, B2B companies can tweak and improve various stages, automating elements where possible and overall ensuring they can measure and improve the [...]