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Tips for running a successful webinar

Blog, Content marketing, Events, Marketing, Tips

Tips for running a successful webinar

The uptake of webinars and Virtual Conferences has exploded since COVID-19 hit and all trade shows and face-to-face meetings were banned, and they aren’t going away anytime soon. Even with restrictions easing, it might be a long time before large events can return to full force, and many companies will have limited travel budgets or be cautious when it comes to in-person visits. So it’s worth investing now in better ways of communicating with industry and potential customers. The pandemic has highlighted that webinars aren’t just a substitute for live events – they have their own benefits when it comes to branding, customer engagement and quality lead generation. You can read more about how they can benefit your business on this blog post. If you’re thinking about reaching potential customers with a webinar, here are five key tips to help you better connect with your [...]

By Marius M. Monkey|July 6th, 2020|Blog, Content marketing, Events, Marketing, Tips|0 Comments

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Webinar follow ups: keep the conversation going

Blog, Email, Events, Lead Nurturing, Marketing, Newsletter, Tips

Webinar follow ups: keep the conversation going

Some companies produce their own webinars and virtual conferences, while others join industry trade events that were previously held live, or work with an agency or publisher to run something more hybrid, either under their own brand, or co-branded. Sponsoring webinars and Virtual Conferences is great for lead generation because you are using someone else's already established lists which can contain a whole new audience for you. Sponsoring webinars can include brand recognition through logos in event promotion, speaking slots or video presentations in the program, information sent directly to these lists before or after the event, and other options. These new contacts can opt in to receive more information about your product or service and if it’s a high-quality webinar, you will be associated with it and seen as an authority in the space. If you’re hosting your own webinar, you will already have [...]

By Marius M. Monkey|July 2nd, 2020|Blog, Email, Events, Lead Nurturing, Marketing, Newsletter, Tips|0 Comments

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Webinar technology: getting it right

Blog, Events, Lead Nurturing, Tips

Webinar technology: getting it right

People are forgiving when there are technical issues during webinars and virtual conferences, but it only takes a minute or two of dead air before you lose someone’s attention. When your audience is sitting at their computer, it’s easy for them to switch over to doing something else, so it’s important to get the technical basics locked down. There are a number of webinar platform options available including GoToWebinar, On24, ClickMeeting and Zoom, with the choice depending on a number of factors, including price and the specific features needed. Regardless of the platform, the key is to fine tune communication between the production team, speakers, and the host/MC, to ensure that everything is seamless on screen, said Monkey Media’s Marketing Account Manager, Harry Johnston. Monkey Media has run several Virtual Conferences in 2020, including Digital Utilities, Disaster Management, Asset Management for Critical Infrastructure, Flow Technology, [...]

By Marius M. Monkey|July 1st, 2020|Blog, Events, Lead Nurturing, Tips|0 Comments

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Webinar format: make it fit-for-purpose

Blog, Events, Lead Nurturing, Marketing, Tips

Webinar format: make it fit-for-purpose

There is no set rule for how long a webinar or Virtual Conference should be, as the length of time should fit the content. If you’re turning a previously live event into a webinar, it’s important to not try to just jam in the existing content. For an event that was previously a one or two day conference, this could be compressed into a 3-4 hour webinar. This is what happened with Monkey Media’s Digital Utilities 2020 Conference. As detailed on Lifehacker, the COVID-19 lockdown and travel restrictions began less than a week out from the Digital Utilities conference. Chris Bland, Monkey Media’s Managing Director, said the decision was made to move it online on Friday, with the event starting the following Thursday. “This gave the production team only three work days to transform it into a completely Virtual Conference, including finding the best platform, [...]

By Marius M. Monkey|June 30th, 2020|Blog, Events, Lead Nurturing, Marketing, Tips|0 Comments

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Webinar content: what value is it offering?

Blog, Content, Events, Lead Nurturing, Tips

Webinar content: what value is it offering?

The content of a webinar or Virtual Conference is what will get people to register, so you need to be offering high quality information and engaging speakers. Think about what your identified target audience and potential customers would want to learn about and create a program around their interests and pain points. You need to be thinking about the webinar content in terms of what value you can give the people watching, rather than focusing on direct promotion of your business. Monkey Media Managing Editor, Laura Harvey, creates the programs for the company’s Virtual Conferences and said the choice of speakers can play a big part in the success. Monkey Media has run several Virtual Conferences in 2020, including Digital Utilities, Disaster Management, Asset Management for Critical Infrastructure, Flow Technology, and Smart Cities. “You need to decide if you will use an internal speaker from [...]

By Marius M. Monkey|June 29th, 2020|Blog, Content, Events, Lead Nurturing, Tips|0 Comments

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Webinar audience: are you reaching your target market?

Blog, Lead Nurturing, Marketing, Tips

Webinar audience: are you reaching your target market?

The main purpose of any webinar or Virtual Conference is to provide information to your target market – the people you want to engage with your product or service. So the first thing you need to decide is whether you will be talking to your existing audience or if you want to reach new people. If you’re targeting your existing audience you can directly promote your webinar to them and offer educational and/or interesting content. A webinar can further build on your relationships, position you as an industry expert, and allow people to see your company in a new light. If you want to reach a new market, the best way to find the most relevant people is through external marketing. This could include social media promotion or other channels like advertising in industry newsletters, allowing you to precisely track how many registrations it drives. [...]

By Marius M. Monkey|June 26th, 2020|Blog, Lead Nurturing, Marketing, Tips|0 Comments

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Monkey Media young talent recognised

Blog, Management

Monkey Media young talent recognised

Monkey Media Senior Editor, Jessica Dickers, has been named as a finalist in the Mumbrella NeXt Awards to be held in Sydney in early December. The awards recognise people making a splash in the industry within their first ten years of work. Jessica is well known for her journalistic talent in the infrastructure space, and an article of hers was recently featured in The Australian newspaper. Her nomination in the Content Marketers category of the awards was made possible by the growth of Monkey Media, and her own willingness to take on new challenges. Not only is Jessica the Editor of Monkey Media’s Infrastructure magazine, but she’s also the driving force behind the Asset Management for Critical Infrastructure event. After starting with the company in a junior position in 2016, she has progressed her career in leaps and bounds, gaining a senior role usually reserved [...]

By Marius M. Monkey|December 2nd, 2019|Blog, Management|0 Comments

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The marketing mistakes of niche businesses

Advertising, Blog, Content marketing, Digital Marketing, Marketing, Social Media, Tips

The marketing mistakes of niche businesses

If you’re doing well in a niche business you should be flat out because customers need what you do or supply. But what if they don’t know about you? That’s when you need to hit the market with some clever marketing. If you don’t know what you’re doing when it comes to marketing, get ready to blow a lot of cash for limited results. In the world of marketing, your options seem endless. From print to digital, and then from your website, email, and social media, you’ve got your pick of platforms to use. Then you need to consider content type; such as long-form written content like white papers to shorter articles, blogs, videos, and infographics. Don’t forget your paid boost options, like Google Ads, sponsored social posts and remarketing. Making your head spin? That’s why marketing these days is a specialist field, and marketing [...]

By Marius M. Monkey|November 1st, 2019|Advertising, Blog, Content marketing, Digital Marketing, Marketing, Social Media, Tips|0 Comments

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Multi-channel exposure: The new way to market

Advertising, Blog, Content marketing, Digital Marketing, Marketing, Social Media

Multi-channel exposure: The new way to market

Marketing is, and always has been, about capturing the attention of your potential customers, building brand awareness and eventually converting this attention into business. The methods have changed, from TV, newspaper and radio, to the current world where these things still exist, and a multitude of other options have joined the market. To win at marketing in today’s world, you need to be delivering a consistent, yet platform-appropriate, message wherever your customers may encounter you. Today there are multiple mediums and channels competing for customers’ attention. To increase exposure of your message and allow for potential customers to encounter it wherever their attention is, we suggest producing content to be published across different platforms. This approach helps ensure an integrated and consistent message is delivered to potential customers in the likely event that they are exposed to your message on more than one platform. It [...]

By Marius M. Monkey|September 20th, 2019|Advertising, Blog, Content marketing, Digital Marketing, Marketing, Social Media|0 Comments

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Spoilt for choice: What it’s like working with marketing experts

Advertising, Blog, Content, Design, Digital Marketing, Print, SEO

Spoilt for choice: What it’s like working with marketing experts

We don’t all sit in an office filled with creatives, but I do, and sometimes I forget how lucky I am to just be able to have something produced to help get my message across. The other day we were talking about how helpful a video would be to explain how speed networking works at our conferences. I put some ideas together and mocked up something that was, in all honesty, pretty terrible, then asked my video expert to take over. Next minute we’ve got an instructional video complete with moving graphics, smooth transitions and a professional voiceover. This kind of stuff happens all the time as my newly designed business cards will show you. We’re pitching for a new client? The design team turn my somewhat boring text into a colourful, easy-to-read, well laid out masterpiece. Need to [...]