Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print [...]

Why you should take up the role of an industry thought-leader

Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super [...]

How print and digital marketing can be friends

Digital marketing is often seen as the cool younger cousin of traditional print advertising, but that doesn’t mean there’s no place for some good old ink on paper in your marketing efforts. Whether it’s a display ad or some editorial content, combining the forces of digital with print is often a winning formula. You know [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

Made to measure or off the shelf?

Many companies I talk to are expanding beyond traditional advertising to focus more on custom marketing - improving their websites, creating a social media presence etc. This is a great idea, if you actually do it. But it’s not as easy or cheap as it looks to do properly. I was talking to a company [...]

Your audience doesn’t stick to just one channel, so neither should you

It surprises me how many companies still seem to segment their marketing plans into a print campaign here, an online campaign there, and social media as a hastily scrambled together afterthought. When weighing up the various marketing channels available – print, web, direct email and social media to name just a few – it’s worth [...]