Aligning your marketing with your goals
When you’re starting any marketing campaign, it’s really important to clearly define your goals first. This is the single best way to ensure you get the results you want. One of the most common mistakes we see is people getting it backwards, starting by choosing the platform or the content type. We often hear things like “We need to do facebook video!”, without much thought behind the message or the “why”. When there’s a mis-match between your goals and the marketing platform or action you choose, you are less likely to get the results you want. What are your goals? Instead, start with your purpose. What results do you hope to get? Look ahead to the end of the campaign – what will make it worthwhile for you? Usually it’s going to be an increase in your business, through more sales. So take it back [...]