In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]
Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use [...]
The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when [...]
Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print [...]
Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super [...]
Hybrid publisher and marketing agency Monkey Media has featured on the Australian Financial Review’s Fast 100 2018 List. Monkey Media joined a number of other digital agencies on the list, but appears to be the only company with a traditional publishing arm to feature. Based in Melbourne, Monkey Media was founded in 2012 and has [...]
A big contact list is of limited value if you don’t know how to use it properly. Nurturing your contacts through all stages of the buying process greatly increases your chance of making a sale. Gathering leads is an important part of generating business. You can do this a number of ways, including attending industry [...]
If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn [...]
There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few [...]
There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks [...]
