Content marketing

4 ways B2B marketing is different to consumer marketing 

So your cousin has had a lot of success marketing his plumbing business on Facebook. Should you follow suit and invest in some Facebook marketing too? There’s so much advice out there on marketing nobody can take it all in. To make matters worse, most of it is based around consumer and mass marketing. But the fact is, if you’re in business-to-business and trying to reach a specific niche, then a lot of this advice doesn’t apply. The key is understanding what does still work, and throwing out the rest. Firstly, a quick definition, we are talking about business-to-business (B2B) marketing – marketing where you are selling to other businesses (including government organisations) rather than individuals. 1. Different demographics When marketers are targeting the consumer market, they often base their campaigns on traditional demographics like age, gender and income level – and Facebook is excellent [...]

Aligning your marketing with your goals

When you’re starting any marketing campaign, it’s really important to clearly define your goals first. This is the single best way to ensure you get the results you want. One of the most common mistakes we see is people getting it backwards, starting by choosing the platform or the content type. We often hear things like “We need to do facebook video!”, without much thought behind the message or the “why”. When there’s a mis-match between your goals and the marketing platform or action you choose, you are less likely to get the results you want. What are your goals?  Instead, start with your purpose. What results do you hope to get? Look ahead to the end of the campaign –  what will make it worthwhile for you? Usually it’s going to be an increase in your business, through more sales. So take it back [...]

Tips for running a successful webinar

The uptake of webinars and Virtual Conferences has exploded since COVID-19 hit and all trade shows and face-to-face meetings were banned, and they aren’t going away anytime soon. Even with restrictions easing, it might be a long time before large events can return to full force, and many companies will have limited travel budgets or be cautious when it comes to in-person visits. So it’s worth investing now in better ways of communicating with industry and potential customers. The pandemic has highlighted that webinars aren’t just a substitute for live events – they have their own benefits when it comes to branding, customer engagement and quality lead generation. You can read more about how they can benefit your business on this blog post. If you’re thinking about reaching potential customers with a webinar, here are five key tips to help you better connect with your [...]

How to work with Monkey Media to to educate the market

When your solution is unique or complex, it can be a challenge to get acceptance from the industry. It’s not something that can be done overnight, but by a consistent approach to educating the market you can change hearts and minds and create new demand. Many companies also find that their customers have ‘pigeon-holed’ them for a particular product. An education campaign can help show existing customers that your offerings are much broader. It’s also important to let the market know when you have a new product or service available. We can help you educate both your current customers and new prospects about what you offer.  B2B buying decisions often involve numerous decision makers, so it’s also important to be able to communicate different but consistent messages with different levels. Some of the sector’s most innovative companies work with Monkey Media to educate the market [...]

Coronavirus marketing webinar – watch again for free

As the nation grows more used to social distancing and working from home, a new normal has emerged. While some sectors have been all but wiped out, many industrial and essential service sectors continue to thrive. While no-one is sure how long the lockdown will last, it is clear the impact on the economy and on our way of doing business will be long-lasting, and will permanently change the way we do business. Companies operating in the infrastructure, utilities and energy sectors need to adapt now to make sure they stay current in the months ahead. In this exclusive live webinar, Monkey Media’s experts considered questions like: What is the outlook for the infrastructure, energy and utility sectors? What new opportunities are there? How should you update your marketing messages? What still works in marketing, and what has changed? What are the best channels to [...]

How webinars can benefit your business

How webinars can benefit your business  COIVD-19 has caused a significant shift in how businesses conduct their operations and communicate with their customers, as people can no longer meet face to face. With everything and everyone moving online, webinars have become one of the best ways to connect with a large audience in the current climate.  However, even before the emergence of COVID-19, webinars have long held a special place in the marketing strategies of many businesses, as they offer huge benefits to branding, customer engagement and quality lead generation.  Webinars are essentially virtual events, where a large group of people can gather online and learn more about a specific topic by listening to presentations from expert speakers. It doesn’t matter where delegates are located – as long as there is an internet connection, anyone can participate, making it a very efficient communication strategy.   If [...]

Coronavirus: 5 tips to help your business survive and grow through the downturn

How your marketing can help with the economic impacts of Coronavirus As measures to stop the spread of Coronavirus ramp up around the country, businesses across all sectors are realising the severe impacts this virus will have on the economy, and in turn their bottom line.  In times of uncertainty, budgets get tighter and expenses like marketing are usually the first on the chopping block. But, the messages you’re sending to current and potential customers now can help prepare your business for the challenges ahead.  The Coronavirus situation is changing day by day so it’s a critical time for businesses to stay relevant for their customers. You’ve no doubt been flooded with a million news stories analysing every angle of the situation, and that’s because people are craving this information.  There is now a fully engaged audience hungry for guidance and possible solutions, especially in [...]

The marketing mistakes of niche businesses

If you’re doing well in a niche business you should be flat out because customers need what you do or supply. But what if they don’t know about you? That’s when you need to hit the market with some clever marketing. If you don’t know what you’re doing when it comes to marketing, get ready to blow a lot of cash for limited results. In the world of marketing, your options seem endless. From print to digital, and then from your website, email, and social media, you’ve got your pick of platforms to use. Then you need to consider content type; such as long-form written content like white papers to shorter articles, blogs, videos, and infographics. Don’t forget your paid boost options, like Google Ads, sponsored social posts and remarketing.  Making your head spin? That’s why marketing these days is a specialist field, and marketing [...]

Multi-channel exposure: The new way to market

Marketing is, and always has been, about capturing the attention of your potential customers, building brand awareness and eventually converting this attention into business. The methods have changed, from TV, newspaper and radio, to the current world where these things still exist, and a multitude of other options have joined the market. To win at marketing in today’s world, you need to be delivering a consistent, yet platform-appropriate, message wherever your customers may encounter you. Today there are multiple mediums and channels competing for customers’ attention. To increase exposure of your message and allow for potential customers to encounter it wherever their attention is, we suggest producing content to be published across different platforms. This approach helps ensure an integrated and consistent message is delivered to potential customers in the likely event that they are exposed to your message on more than one platform. It [...]

Measure, reflect, react: The key to marketing success

I’m sure you’ve heard the saying: You can’t change what you can’t measure. This certainly holds weight in many aspects of marketing, especially in the digital space. And while measuring and gathering data is relatively easy in the digital world, it’s how you reflect upon and react to this information that makes all the difference. These days, you can access a seemingly endless amount of data related to digital marketing. Technology lets you measure practically anything: number of impressions and clicks, the location of your audience, demographic information. The problem is, measuring alone isn’t enough. These figures don't give you the full picture; you need to put on your analytical hat to determine if your marketing needs some tweaking. Drowning in data Let’s take a moment to think about your digital marketing options and what sort of data you can collect. You’ve got Google Analytics, [...]