Content marketing

Measure, reflect, react: The key to marketing success

I’m sure you’ve heard the saying: You can’t change what you can’t measure. This certainly holds weight in many aspects of marketing, especially in the digital world. And while measuring and gathering data is relatively easy in the digital world, it’s how you reflect upon and react to this information, that makes all the difference. [...]

The most important marketing question

You could be forgiven for thinking the most important marketing question of 2019 is “How many social media followers do you have?” It’s not. Now, as always, the most important marketing question you should ask yourself is not about marketing at all. Marketing should exist to support your business goals, so the first thing you [...]

More than just magazines

Monkey Media, the publisher behind some of Australia’s biggest trade magazines does more than just print mags. The growth from creating magazines into full service marketing for businesses within the industry was a natural one. Utility Publisher, Chris Bland, said the marketing services branch of the business grew organically as advertisers began to ask if [...]

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Marketing automation: a trend to watch in 2019

Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use [...]

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when [...]

Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print [...]

Why you should take up the role of an industry thought-leader

Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super [...]

Monkey Media makes AFR Fast 100 for 2018

Hybrid publisher and marketing agency Monkey Media has featured on the Australian Financial Review’s Fast 100 2018 List. Monkey Media joined a number of other digital agencies on the list, but appears to be the only company with a traditional publishing arm to feature. Based in Melbourne, Monkey Media was founded in 2012 and has [...]

Make the most of your contact list

A big contact list is of limited value if you don’t know how to use it properly. Nurturing your contacts through all stages of the buying process greatly increases your chance of making a sale. Gathering leads is an important part of generating business. You can do this a number of ways, including attending industry [...]

Sign up for our Newsletter
  • Marketing insights
  • Tips and hints
  • Industry updates
Enter your email and stay on top of things,