How to reach the right audience
In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but people who are actually your target audience, is far more valuable than advertising to a huge number of people who have little interest in your products or services. If you can find a publication or a way to reach you target audience on a large scale then you’ve hit the jackpot. It’s not easy, but it is possible to get your message in front of the right people. You just need to do your homework. Before you decide where and how to spend your marketing budget, take the time to [...]