Content marketing

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but people who are actually your target audience, is far more valuable than advertising to a huge number of people who have little interest in your products or services. If you can find a publication or a way to reach you target audience on a large scale then you’ve hit the jackpot. It’s not easy, but it is possible to get your message in front of the right people. You just need to do your homework. Before you decide where and how to spend your marketing budget, take the time to [...]

Marketing automation: a trend to watch in 2019

Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use of its ability to save time and improve results. Trend setting companies have been using the power of automation for years to streamline their communication and sales processes, and we’re now seeing the rest of the business world catch up. Software like Mailchimp, Zapier and advanced Customer Relationship Management (CRM) tools have made effective automation possible for all businesses. The possibilities for automation are almost endless, but one powerful use is for the nurture process of prospective customers. Nurturing involves cultivating relationships with potential customers at every stage of the [...]

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when brand awareness is the goal. One drawback of a standard advertisement in a magazine is that there is a limit to what you can say through your logo, an image and some text that highlights your key points. It’s valuable, sure, especially as part of an overall marketing campaign, but results are enhanced by also sharing longer written content. What can words do that an ad can’t? Well-written content can reach the heart and mind of consumers in a way an advertisement never could. Words can take your reader on [...]

Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print magazine, you should put some thought into what you want to achieve from that space, and your goals will then direct how to make the most of the space. Advertisements help build your brand If brand recognition and familiarity are your goals, a good looking print advertisement can help you stick in the mind of current and potential customers. You can highlight the key features of your business, product or services, but it’s not the forum for an in-depth description of everything you offer. Advertisements that try to tell the [...]

Why you should take up the role of an industry thought-leader

Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super glue. What do all these words have in common? They are all brand names that have become generic terms for everyday items. The way to reach this height of true authority is to either be the first in the market, or if that’s not possible, be the best in the market. And have a kick-ass marketing campaign that puts your brand beyond anyone else's. With great power comes great responsibility Basically, you want your customers to see you and your business as a leader. This can be achieved by releasing [...]

Monkey Media makes AFR Fast 100 for 2018

Hybrid publisher and marketing agency Monkey Media has featured on the Australian Financial Review’s Fast 100 2018 List. Monkey Media joined a number of other digital agencies on the list, but appears to be the only company with a traditional publishing arm to feature. Based in Melbourne, Monkey Media was founded in 2012 and has successfully grown traditional b2b publishing across a number of print and online titles including Utility, Energy and Infrastructure. It has combined the publishing side of the business with running industry events, and a content marketing agency specialising in those same niche areas. Monkey Media Founder Chris Bland said, "Monkey Media has always been a hybrid, and what's pleasing about our growth is that it has come from both the traditional publishing, and the digital and content marketing sides of the business. Having capabilities in one of these areas supports the [...]

Make the most of your contact list

A big contact list is of limited value if you don’t know how to use it properly. Nurturing your contacts through all stages of the buying process greatly increases your chance of making a sale. Gathering leads is an important part of generating business. You can do this a number of ways, including attending industry events, chatting to people at awards nights or trade shows, and making a conscious effort with your networking. You can also build your contact list through more direct lead generation strategies, such as offering a downloadable white paper in exchange for contact details. If you do these things consistently, you’ll end up with a sizeable contact list. Then what? You may have some hot leads, so you’ll follow up with them straight away. But what about the other people? What about the people who gave you their contact details, are [...]

Where do leads come from?

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn into business, so it’s worth gathering leads as much as possible. Once you become aware of it, you’ll realise there are more leads entering your world than you think. Consciously collecting contact details and nurturing these leads becomes a valuable practice. It’s worth investing in a customer relationship management (CRM) tool and knowing how to use it for your business. Linking this correctly to your email system can save time and ensure potential customers don’t fall through the cracks. You can build your contact list in a number of other [...]

5 essential digital marketing strategies

There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few Google Ads or sponsored social media posts. Spending money on digital marketing without a clear strategy or understanding your options is just a recipe for burning cash. We’ve worked with clients who, before finding us, had literally spent tens of thousands of dollars on Google Ads for zero results. Don’t do this! Not all aspects of digital marketing are stand-alone components. Search engine optimised articles improve your results in paid searches, automation makes email newsletters simpler, and social media impacts readership and page ranking. In fact, the different strategies of [...]

Making your website Google-friendly will increase traffic

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks at Google are pretty transparent with how the search engine works but that doesn’t mean creating optimised copy is easy. In fact, keeping Google happy without making your article confusing to humans can be quite a challenge. Search Engine Optimisation (SEO): This refers to any activity used to improve search engine rankings for a website. The aim is to improve organic (unpaid) results. How does Google actually decide what sites are delivered to searchers? Phase 1: Crawlers analyse your site This is far less creepy [...]