Facebook, LinkedIn, Twitter and YouTube weren’t around 20 years ago. Humans have been marketing in some form or other for thousands of years, so it’s no surprise we’re still learning how best to advertise on these new platforms. Social media platforms have a predictable evolution: something new makes a splash, the younger generation jump right [...]
Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you [...]
There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few [...]
There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks [...]
The first rule of content is that it needs to be useful to readers, otherwise they’ll have no interest in it. The next rule, that is equally important, is that your content needs to be well-written and presented in a way that is easily consumable for your readers. On the web, there are a few [...]
If social media doesn’t get a mention in your business marketing plan, you’re not paying attention to the behaviour of billions of people worldwide. Social media is here to stay. It impacts our friendships, our buying, our behaviour and it definitely should impact our business marketing. Social media is used for a lot more than [...]
Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the [...]
Images are a great way to enhance your online articles and help you get your point across. People love images, but a picture alone tells search engines nothing about your page which has a negative impact on your search engine results. The good news is there are a few things you can do to stop [...]
Your relationship with your customer starts long before they hand over their money, or at least it should if you’re a good businessperson. Clever businesses know that the relationship they build with a prospect prior to a sale not only impacts the outcome of that transaction, but also the chance of further sales down the [...]
Traditional advertising has the flavour of telling your customers how good you are or what your products can do. Content marketing, in order to be successful, must take the path of providing your customers with something they need. The premise of content marketing is simple: be of use to people and when they are ready [...]
