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Content

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when brand awareness is the goal. One drawback of a standard advertisement in a magazine is that there is a limit to what you can say through your logo, an image and some text that highlights your key points. It’s valuable, sure, especially as part of an overall marketing campaign, but results are enhanced by also sharing longer written content. What can words do that an ad can’t? Well-written content can reach the heart and mind of consumers in a way an advertisement never could. Words can take your reader on [...]

By |January 30th, 2019|Blog, Content, Content marketing, Digital Marketing, Print|0 Comments
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Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print magazine, you should put some thought into what you want to achieve from that space, and your goals will then direct how to make the most of the space. Advertisements help build your brand If brand recognition and familiarity are your goals, a good looking print advertisement can help you stick in the mind of current and potential customers. You can highlight the key features of your business, product or services, but it’s not the forum for an in-depth description of everything you offer. Advertisements that try to tell the [...]

By |January 16th, 2019|Advertising, Branding, Content, Content marketing, Print, Tips|0 Comments
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How social media infiltrates the B2B world

Facebook, LinkedIn, Twitter and YouTube weren’t around 20 years ago. Humans have been marketing in some form or other for thousands of years, so it’s no surprise we’re still learning how best to advertise on these new platforms. Social media platforms have a predictable evolution: something new makes a splash, the younger generation jump right in, the older generation get involved and then it’s officially a big deal. Once a platform has 100 million users, it’s safe to say it has gone mainstream. While the under 25s may not be your target audience, especially if you’re in the business-to-business (B2B) world, by the time a platform has gone mainstream there are a significant number of 35 to 65 year olds hanging around. Your target audience may be on social media. So how can you use this to increase business? Here’s where the school of thought [...]

By |August 23rd, 2018|Blog, Content, Social Media|0 Comments
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Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you know what you’re walking into. Programs like MailChimp have made formatting and sending email newsletters relatively simple. For next to no cost, a great looking HTML email can be delivered to your contacts. What’s the catch? You need to have a contact list and you need interesting, valuable content to fill the newsletter. Otherwise you’re at risk of just sending pretty pictures to your potential customers when you should be offering them information and insights. Here are four myths that really need to be busted. Myth 1. Newsletters are a [...]

By |August 15th, 2018|Blog, Content, Digital Marketing, Email, Tips|0 Comments
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5 essential digital marketing strategies

There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few Google Ads or sponsored social media posts. Spending money on digital marketing without a clear strategy or understanding your options is just a recipe for burning cash. We’ve worked with clients who, before finding us, had literally spent tens of thousands of dollars on Google Ads for zero results. Don’t do this! Not all aspects of digital marketing are stand-alone components. Search engine optimised articles improve your results in paid searches, automation makes email newsletters simpler, and social media impacts readership and page ranking. In fact, the different strategies of [...]

By |August 6th, 2018|Blog, Content, Content marketing, Digital Marketing, SEO, Web design|0 Comments
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Making your website Google-friendly will increase traffic

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks at Google are pretty transparent with how the search engine works but that doesn’t mean creating optimised copy is easy. In fact, keeping Google happy without making your article confusing to humans can be quite a challenge. Search Engine Optimisation (SEO): This refers to any activity used to improve search engine rankings for a website. The aim is to improve organic (unpaid) results. How does Google actually decide what sites are delivered to searchers? Phase 1: Crawlers analyse your site This is far less creepy [...]

By |July 30th, 2018|Advertising, Blog, Content, Content marketing, Google, SEO, Web design|0 Comments
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Improve your website with these posts

The first rule of content is that it needs to be useful to readers, otherwise they’ll have no interest in it. The next rule, that is equally important, is that your content needs to be well-written and presented in a way that is easily consumable for your readers. On the web, there are a few styles of posts that work across a range of businesses. How to get started creating content What’s a pain point for your customer? That’s what your content should address. You may address this pain point through education, presenting your customers with a clear list of options or walking them through a step-by-step thought process. However you approach your writing, you should always be useful and bring value to your reader. Ready to ramp up your website content? Here are some tried and true post styles that we know people love. [...]

By |July 25th, 2018|Advertising, Blog, Content, Content marketing|0 Comments
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Can social media drive B2B sales?

If social media doesn’t get a mention in your business marketing plan, you’re not paying attention to the behaviour of billions of people worldwide. Social media is here to stay. It impacts our friendships, our buying, our behaviour and it definitely should impact our business marketing. Social media is used for a lot more than social interactions, but businesses need to tread carefully to avoid coming across as using the platforms merely as soapboxes. Clever businesses use social media as an engagement platform rather than an announcement platform. In a business-to-business (B2B) context, social media can be used as a lead generation tool as well as to enhance brand recognition. The key is to share useful, relevant content your followers will appreciate, rather than constant self promotion they will process as spam. Social media usage changes almost on a daily basis. There are some companies [...]

By |July 19th, 2018|Advertising, Blog, Content, Content marketing, Social Media|0 Comments
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5 key tips for writing better articles

Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the fact that writing high-quality, relevant content is a difficult skill to master. Businesses that have an onsite or outsourced marketing team are at a clear advantage. They can leverage expert writing and marketing skills and combine it with their own industry knowledge to create truly valuable content. For companies who don’t have marketing assistance, it’s even more important to have an understanding of what will work online and in print to ensure any effort put into writing is not wasted. The skill of content writing can be developed and improved [...]

By |July 4th, 2018|Advertising, Blog, Content, Content marketing, Tips|0 Comments
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5 ways to make your images SEO friendly

Images are a great way to enhance your online articles and help you get your point across. People love images, but a picture alone tells search engines nothing about your page which has a negative impact on your search engine results. The good news is there are a few things you can do to stop images hurting your page without removing them completely. Before your site shows up in online searches, crawlers analyse the content to determine what it’s about. The crawlers look for words that allow them to index the site. The indexing then allows search engines such as Google to present your site when people search for related terms. Images alone don’t tell the crawlers anything, they can also slow the loading time of your site which negatively impacts the result. Does this mean we should limit images on websites? Definitely not! Images [...]

By |June 27th, 2018|Blog, Content, Content marketing, Google, SEO|0 Comments
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