Digital Marketing

5 great ways to nurture leads

If you’ve run a lead generation campaign, or have plenty of contacts that might have gone cold, or are capturing details on your website and don’t know what to do with them, an ongoing lead nurturing program is a great way to reignite the fire, move people along your funnel, and identify the keenest prospects. It takes time and energy to turn prospects into paying customers. Often in business-to-business transactions the buying cycle is a long one, but a lead nurture strategy can increase the chances that a sale will be the end result. Here are 5 of the best ways to nurture your leads. 1. Short term nurture track This approach can be triggered by a particular event. For example, it could be when someone first makes an enquiry or gives you their details, or it could be sent to anyone who hasn’t done [...]

Lead scoring and segmentation: how to sort the wheat from the chaff

So you’re back from a conference, or you’ve recently completed a lead generation campaign. But how do you work out who is the keenest, and who is going to be happy to hear from you? Here are our three top tips. 1. One step at a time Resist the temptation to jump all over your new leads straight away. As in any relationship, if you rush things you might put the other person off. Of course, if you’ve got people inquiring and wanting a response on your website, or you met them at a trade show and they were keen, you should get in touch straight away. But if they tell you they’re not ready yet or just browsing, or you’ve a bunch of leads from a raffle you held on your expo stand, or an online lead generation campaign, then you need to take [...]

Aligning your marketing with your goals

When you’re starting any marketing campaign, it’s really important to clearly define your goals first. This is the single best way to ensure you get the results you want. One of the most common mistakes we see is people getting it backwards, starting by choosing the platform or the content type. We often hear things like “We need to do facebook video!”, without much thought behind the message or the “why”. When there’s a mis-match between your goals and the marketing platform or action you choose, you are less likely to get the results you want. What are your goals?  Instead, start with your purpose. What results do you hope to get? Look ahead to the end of the campaign –  what will make it worthwhile for you? Usually it’s going to be an increase in your business, through more sales. So take it back [...]

How to work with Monkey Media to generate leads

At the pointy end of the funnel, you can get people to opt-in for more information about your company, giving you access to their contact details and most importantly, permission to follow up with them. It’s one of the most powerful and results-driven marketing options, and it’s important to remember that to make the most of it you need to be offering something of genuine informational value in return for those details, such as a white paper, eBook or webinar. When is the best time to run a Lead Generation campaign? Lead generation usually works best towards the end of a campaign. A company with a strong brand or profile already can conduct a lead generation campaign on its own, but if you are not well known in this market, then lead generation on its own without supporting branding will not get as many conversions [...]

Coronavirus marketing webinar – watch again for free

As the nation grows more used to social distancing and working from home, a new normal has emerged. While some sectors have been all but wiped out, many industrial and essential service sectors continue to thrive. While no-one is sure how long the lockdown will last, it is clear the impact on the economy and on our way of doing business will be long-lasting, and will permanently change the way we do business. Companies operating in the infrastructure, utilities and energy sectors need to adapt now to make sure they stay current in the months ahead. In this exclusive live webinar, Monkey Media’s experts considered questions like: What is the outlook for the infrastructure, energy and utility sectors? What new opportunities are there? How should you update your marketing messages? What still works in marketing, and what has changed? What are the best channels to [...]

The marketing mistakes of niche businesses

If you’re doing well in a niche business you should be flat out because customers need what you do or supply. But what if they don’t know about you? That’s when you need to hit the market with some clever marketing. If you don’t know what you’re doing when it comes to marketing, get ready to blow a lot of cash for limited results. In the world of marketing, your options seem endless. From print to digital, and then from your website, email, and social media, you’ve got your pick of platforms to use. Then you need to consider content type; such as long-form written content like white papers to shorter articles, blogs, videos, and infographics. Don’t forget your paid boost options, like Google Ads, sponsored social posts and remarketing.  Making your head spin? That’s why marketing these days is a specialist field, and marketing [...]

Multi-channel exposure: The new way to market

Marketing is, and always has been, about capturing the attention of your potential customers, building brand awareness and eventually converting this attention into business. The methods have changed, from TV, newspaper and radio, to the current world where these things still exist, and a multitude of other options have joined the market. To win at marketing in today’s world, you need to be delivering a consistent, yet platform-appropriate, message wherever your customers may encounter you. Today there are multiple mediums and channels competing for customers’ attention. To increase exposure of your message and allow for potential customers to encounter it wherever their attention is, we suggest producing content to be published across different platforms. This approach helps ensure an integrated and consistent message is delivered to potential customers in the likely event that they are exposed to your message on more than one platform. It [...]

Spoilt for choice: What it’s like working with marketing experts

We don’t all sit in an office filled with creatives, but I do, and sometimes I forget how lucky I am to just be able to have something produced to help get my message across. The other day we were talking about how helpful a video would be to explain how speed networking works at our conferences. I put some ideas together and mocked up something that was, in all honesty, pretty terrible, then asked my video expert to take over. Next minute we’ve got an instructional video complete with moving graphics, smooth transitions and a professional voiceover. This kind of stuff happens all the time as my newly designed business cards will show you. We’re pitching for a new client? The design team turn my somewhat boring text into a colourful, easy-to-read, well laid out masterpiece. Need to [...]

Measure, reflect, react: The key to marketing success

I’m sure you’ve heard the saying: You can’t change what you can’t measure. This certainly holds weight in many aspects of marketing, especially in the digital space. And while measuring and gathering data is relatively easy in the digital world, it’s how you reflect upon and react to this information that makes all the difference. These days, you can access a seemingly endless amount of data related to digital marketing. Technology lets you measure practically anything: number of impressions and clicks, the location of your audience, demographic information. The problem is, measuring alone isn’t enough. These figures don't give you the full picture; you need to put on your analytical hat to determine if your marketing needs some tweaking. Drowning in data Let’s take a moment to think about your digital marketing options and what sort of data you can collect. You’ve got Google Analytics, [...]

The most important marketing question

You could be forgiven for thinking the most important marketing question of 2019 is “How many social media followers do you have?” It’s not. Now, as always, the most important marketing question you should ask yourself is not about marketing at all. Marketing should exist to support your business goals, so the first thing you need to be clear on is what they are, then you can plan marketing around helping you achieve them. Monkey Media Operations Manager, Kirsty Hutton, says it’s important to consider a number of factors before creating a marketing plan. “Of course the first step has to be defining your business goals, then making a plan to achieve them. We take a step back and consider the big picture. Things like the state of the industry, your competition and your own strengths are all looked at. Then we work out what [...]