Digital Marketing

Multi-channel exposure: The new way to market

Marketing is, and always has been, about capturing the attention of your potential customers, building brand awareness and eventually converting this attention into business. The methods have changed, from TV, newspaper and radio, to the current world where these things still exist, and a multitude of other options have joined the market. To win at [...]

Spoilt for choice: What it’s like working with marketing experts

We don’t all sit in an office filled with creatives, but I do, and sometimes I forget how lucky I am to just be able to have something produced to help get my message across. The other day we were talking about how helpful a video would be to explain how speed networking works at [...]

Measure, reflect, react: The key to marketing success

I’m sure you’ve heard the saying: You can’t change what you can’t measure. This certainly holds weight in many aspects of marketing, especially in the digital space. And while measuring and gathering data is relatively easy in the digital world, it’s how you reflect upon and react to this information, that makes all the difference. [...]

The most important marketing question

You could be forgiven for thinking the most important marketing question of 2019 is “How many social media followers do you have?” It’s not. Now, as always, the most important marketing question you should ask yourself is not about marketing at all. Marketing should exist to support your business goals, so the first thing you [...]

More than just magazines

Monkey Media, the publisher behind some of Australia’s biggest trade magazines does more than just print mags. The growth from creating magazines into full service marketing for businesses within the industry was a natural one. Utility Publisher, Chris Bland, said the marketing services branch of the business grew organically as advertisers began to ask if [...]

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Marketing automation: a trend to watch in 2019

Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use [...]

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when [...]

Monkey Media makes AFR Fast 100 for 2018

Hybrid publisher and marketing agency Monkey Media has featured on the Australian Financial Review’s Fast 100 2018 List. Monkey Media joined a number of other digital agencies on the list, but appears to be the only company with a traditional publishing arm to feature. Based in Melbourne, Monkey Media was founded in 2012 and has [...]

Make the most of your contact list

A big contact list is of limited value if you don’t know how to use it properly. Nurturing your contacts through all stages of the buying process greatly increases your chance of making a sale. Gathering leads is an important part of generating business. You can do this a number of ways, including attending industry [...]

Sign up for our Newsletter
  • Marketing insights
  • Tips and hints
  • Industry updates
Enter your email and stay on top of things,