Using funnels and automation to enhance your marketing
In an increasingly competitive and unpredictable world, it’s no longer enough to rely on word-of-mouth, luck and randomness for your business growth. Instead, savvy B2B companies of all sizes are increasingly making use of tools like marketing automation to improve the reliability and predictability of their sales pipeline. Too often, less experienced companies will dabble with different elements of marketing, whether that be working with an agency that specialises in some areas, or focusing on internal pet projects. Sometimes there can be a fixation on just Google Ads, or SEO, or social media, or events – that is, a focus on just one or some parts of the funnel, rather than putting together the big picture. By mapping out their marketing and sales process, B2B companies can tweak and improve various stages, automating elements where possible and overall ensuring they can measure and improve the [...]