Email

Where do leads come from?

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn [...]

Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you [...]

Email spamming is bad for business

Content marketing specialists love to promote the value of newsletters. They’re not wrong – well executed newsletters can help keep you at the forefront of your prospects’ minds, build your reputation as an expert in the field and enhance customer trust. Bad email newsletters have the opposite effect. On top of harming your brand, they [...]

Sign up for our Newsletter
  • Marketing insights
  • Tips and hints
  • Industry updates
Enter your email and stay on top of things,