Webinar follow ups: keep the conversation going 

Some companies produce their own webinars and virtual conferences, while others join industry trade events that were previously held live, or work with an agency or publisher to run something more hybrid, either under their own brand, or co-branded.  Sponsoring webinars and Virtual Conferences is great for lead generation because you are using someone else's already established lists which can contain a whole new audience for you.  Sponsoring webinars can include brand recognition through logos in event promotion, speaking slots or video presentations in the program, information sent directly to these lists before or after the event, and other options.  These new contacts can opt in to receive more information about your product or service and if it’s a high-quality webinar, you will be associated with it and seen as an authority in the space.  If you’re hosting your own webinar, you will already have [...]

Marketing automation: a trend to watch in 2019

Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use of its ability to save time and improve results. Trend setting companies have been using the power of automation for years to streamline their communication and sales processes, and we’re now seeing the rest of the business world catch up. Software like Mailchimp, Zapier and advanced Customer Relationship Management (CRM) tools have made effective automation possible for all businesses. The possibilities for automation are almost endless, but one powerful use is for the nurture process of prospective customers. Nurturing involves cultivating relationships with potential customers at every stage of the [...]

Where do leads come from?

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn into business, so it’s worth gathering leads as much as possible. Once you become aware of it, you’ll realise there are more leads entering your world than you think. Consciously collecting contact details and nurturing these leads becomes a valuable practice. It’s worth investing in a customer relationship management (CRM) tool and knowing how to use it for your business. Linking this correctly to your email system can save time and ensure potential customers don’t fall through the cracks. You can build your contact list in a number of other [...]

Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you know what you’re walking into. Programs like MailChimp have made formatting and sending email newsletters relatively simple. For next to no cost, a great looking HTML email can be delivered to your contacts. What’s the catch? You need to have a contact list and you need interesting, valuable content to fill the newsletter. Otherwise you’re at risk of just sending pretty pictures to your potential customers when you should be offering them information and insights. Here are four myths that really need to be busted. Myth 1. Newsletters are a [...]

Email spamming is bad for business

Content marketing specialists love to promote the value of newsletters. They’re not wrong – well executed newsletters can help keep you at the forefront of your prospects’ minds, build your reputation as an expert in the field and enhance customer trust. Bad email newsletters have the opposite effect. On top of harming your brand, they can leave you at risk of breaking Australian and international laws. According to Statista, spam accounted for almost 60 per cent of all email traffic in the month of September 2017. That’s a lot of junk floating around in cyberspace, so it’s no surprise that laws around the world have been enacted to try and deal with this. The state of your inbox may suggest these laws are failing, but it’s worth knowing how not to be in breach. The cost of spamming is high The penalties for spamming are [...]