Why you should take up the role of an industry thought-leader
Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super glue. What do all these words have in common? They are all brand names that have become generic terms for everyday items. The way to reach this height of true authority is to either be the first in the market, or if that’s not possible, be the best in the market. And have a kick-ass marketing campaign that puts your brand beyond anyone else's. With great power comes great responsibility Basically, you want your customers to see you and your business as a leader. This can be achieved by releasing [...]