Events

Tips for running a successful webinar

The uptake of webinars and Virtual Conferences has exploded since COVID-19 hit and all trade shows and face-to-face meetings were banned, and they aren’t going away anytime soon. Even with restrictions easing, it might be a long time before large events can return to full force, and many companies will have limited travel budgets or [...]

Webinar follow ups: keep the conversation going 

Some companies produce their own webinars and virtual conferences, while others join industry trade events that were previously held live, or work with an agency or publisher to run something more hybrid, either under their own brand, or co-branded.  Sponsoring webinars and Virtual Conferences is great for lead generation because you are using someone else's [...]

Webinar technology: getting it right

People are forgiving when there are technical issues during webinars and virtual conferences, but it only takes a minute or two of dead air before you lose someone’s attention. When your audience is sitting at their computer, it’s easy for them to switch over to doing something else, so it’s important to get the technical [...]

Webinar format: make it fit-for-purpose

There is no set rule for how long a webinar or Virtual Conference should be, as the length of time should fit the content. If you’re turning a previously live event into a webinar, it’s important to not try to just jam in the existing content. For an event that was previously a one or [...]

Webinar content: what value is it offering?

The content of a webinar or Virtual Conference is what will get people to register, so you need to be offering high quality information and engaging speakers. Think about what your identified target audience and potential customers would want to learn about and create a program around their interests and pain points. You need to [...]

How webinars can benefit your business

How webinars can benefit your business  COIVD-19 has caused a significant shift in how businesses conduct their operations and communicate with their customers, as people can no longer meet face to face. With everything and everyone moving online, webinars have become one of the best ways to connect with a large audience in the current [...]

5 ways to make the most out of attending a conference

Whatever industry you work in, attending conferences can be a valuable way for you to improve your knowledge, increase your business and expand your network of connections. The benefits of the event don’t stop when you leave the venue if you take a few simple steps in the days, weeks and months that follow. 1. [...]