The surprising benefits of virtual events
Companies are increasingly using virtual events, not as a replacement for live events, but as one of the most engaging forms of digital marketing. They may still attend and exhibit at industry events when they can, but they can also get an impressive ROI and reach people they never normally would, by hosting their own virtual events. A virtual event can have a number of advantages over a live event: They are far more cost-effective – when you factor in not just direct-costs, but also freight, travel and time out of the office, live events are a massive drain on resources Virtual events are also far lower risk, as uncertainty continues, an online event is less likely to be blown out of the water by a sudden lockdown You can reach a far wider audience than would normally attend a live event, whether you’re chasing [...]