Audience targeting for B2B Marketing
All marketing campaigns depend on reaching the right people. This is doubly important for niche and business-to-business (B2B) marketing campaigns, where there is little value in a broad-based campaign reaching the general public. Instead it all comes down to being seen by the right people and ensuring they hear the right message. Identify your audience Generally a business-to-business campaign is going to be based around things like industry sectors, company types, job roles, or even targeting specific companies and accounts. So any marketing option you choose should ideally either allow you to segment in this way, or provide reliable data on how these segments are being reached. Quality not quantity Avoid being lured into mass-market options that promise large numbers. Reaching fewer people, but people who are actually your target audience, is far more valuable than advertising to a huge number of people who have [...]