Marketing

Coronavirus: 5 tips to help your business survive and grow through the downturn

How your marketing can help with the economic impacts of Coronavirus As measures to stop the spread of Coronavirus ramp up around the country, businesses across all sectors are realising the severe impacts this virus will have on the economy, and in turn their bottom line.  In times of uncertainty, budgets get tighter and expenses [...]

The marketing mistakes of niche businesses

If you’re doing well in a niche business you should be flat out because customers need what you do or supply. But what if they don’t know about you? That’s when you need to hit the market with some clever marketing. If you don’t know what you’re doing when it comes to marketing, get ready [...]

Multi-channel exposure: The new way to market

Marketing is, and always has been, about capturing the attention of your potential customers, building brand awareness and eventually converting this attention into business. The methods have changed, from TV, newspaper and radio, to the current world where these things still exist, and a multitude of other options have joined the market. To win at [...]