4 ways B2B marketing is different to consumer marketing
So your cousin has had a lot of success marketing his plumbing business on Facebook. Should you follow suit and invest in some Facebook marketing too? There’s so much advice out there on marketing nobody can take it all in. To make matters worse, most of it is based around consumer and mass marketing. But the fact is, if you’re in business-to-business and trying to reach a specific niche, then a lot of this advice doesn’t apply. The key is understanding what does still work, and throwing out the rest. Firstly, a quick definition, we are talking about business-to-business (B2B) marketing – marketing where you are selling to other businesses (including government organisations) rather than individuals. 1. Different demographics When marketers are targeting the consumer market, they often base their campaigns on traditional demographics like age, gender and income level – and Facebook is excellent [...]