Print

Spoilt for choice: What it’s like working with marketing experts

We don’t all sit in an office filled with creatives, but I do, and sometimes I forget how lucky I am to just be able to have something produced to help get my message across. The other day we were talking about how helpful a video would be to explain how speed networking works at [...]

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when [...]

Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print [...]

How print and digital marketing can be friends

Digital marketing is often seen as the cool younger cousin of traditional print advertising, but that doesn’t mean there’s no place for some good old ink on paper in your marketing efforts. Whether it’s a display ad or some editorial content, combining the forces of digital with print is often a winning formula. You know [...]

Did Facebook just kill the internet with a print magazine?

In what at first glance looks like a sign that the world has gone mad, Facebook recently released a print magazine called Grow. Facebook tells us it’s a logical step that stemmed from business executive events it has been holding in the UK. We already knew that sometimes a screen just doesn’t cut it. The [...]

Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much [...]

Are you a digital dinosaur?

The other day I was in cafe reading the latest issue of my favourite print magazine when a hipster pushed past three tables and brandished his 4th-generation, colour 60G iPod in my face as he imparted a nugget of wisdom that presumably had been causing too much pain to keep to himself: “Print is dead.” [...]

How to catch a magazine lying about circulation

In a hopelessly comma-heavy, coma-inducing and tediously legalistic way, numerous Australian laws state that it is illegal for a publication (or any company) to lie about the size of its audience (or anything, really) to get advertisers (or any kind of investment). But does that stop some of these publications? Nope. Suppose my friend, Kevin, [...]

Publishers need to stop whingeing and start adapting

If a new competitor enters the market and succeeds where other businesses are failing, they have two options: either close up shop or compete. The Victorian Government is considering a third option for taxi drivers who have been losing money to uber, placing a $2 levy on all rides to compensate taxi drivers for the [...]

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