How are AI tools like ChatGPT changing B2B marketing?
Do we really need another article on the impacts of artificial intelligence (AI) on marketing? There’s plenty of talk out there, a lot of it probably generated by ChatGPT, but I want to take a practical and specific look at how AI is impacting business-to-business marketing, particularly in the niche and trade industries that we operate in. ChatGPT has only been around for six months, and it may not have changed the world completely, but generative AI is certainly a game-changing tool. We’ve come across some companies who are actively using it in their day-to-day operations, others dipping their toes into the water, and plenty who still aren’t actually sure what it even is. I guess I should get some definitions clear first. Artificial intelligence (AI) itself is very broad, but at its simplest, it’s about getting machines to do anything which a human mind [...]