SEO

5 essential digital marketing strategies

There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few [...]

Making your website Google-friendly will increase traffic

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks [...]

You’ll lose customers if your site is not mobile responsive

We’ve known for a while that people are using their phones to view websites, but as of March 2018 Google cares more about how your mobile site looks than the desktop version. If your website is not mobile responsive you’ll be turning away both customers and search engines. It has never been more important to [...]

5 ways to make your images SEO friendly

Images are a great way to enhance your online articles and help you get your point across. People love images, but a picture alone tells search engines nothing about your page which has a negative impact on your search engine results. The good news is there are a few things you can do to stop [...]

Content marketing that actually helps your customers

Traditional advertising has the flavour of telling your customers how good you are or what your products can do. Content marketing, in order to be successful, must take the path of providing your customers with something they need. The premise of content marketing is simple: be of use to people and when they are ready [...]

Can you outsmart Google with SEO tricks?

Google’s main job is to deliver search results that are relevant to the searcher. If you want your content to be found, it’s up to you to make sure it’s valuable to the reader. Good content is half the battle, but can your ranking be enhanced with search engine optimisation (SEO) methods? There was a [...]

Is content marketing worth the investment?

In today’s world of competing priorities, it’s no surprise that the marketing budget of most companies is being pulled in different directions. Content marketing is gaining popularity as a tool to increase business. When done well, it is a valuable use of advertising dollars. Successful businesses know that before a customer parts with their hard-earned [...]

Can Google AdWords improve your business?

Google is a complicated little creature. Most of us know that it somehow reads and indexes our sites in order to deliver results when people search for certain topics. Google is also big business – and has tools available for purchase to increase your chance of being found. Today, we delve into the complex world [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

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