Can Google AdWords improve your business?
Google is a complicated little creature. Most of us know that it somehow reads and indexes our sites in order to deliver results when people search for certain topics. Google is also big business – and has tools available for purchase to increase your chance of being found. Today, we delve into the complex world of AdWords. Increased traffic to your website may increase sales, but only if that increased traffic is from the right avenues and are genuinely interested customers. If the goal is to increase business, there is little point attracting views from people who are not interested in your products or services. Great content on your site should always be your first priority, but Google offers a number of ways to improve visits to your site or increase your page ranking. Many businesses shy away from using these tools and miss out [...]