Social Media

How social media infiltrates the B2B world

Facebook, LinkedIn, Twitter and YouTube weren’t around 20 years ago. Humans have been marketing in some form or other for thousands of years, so it’s no surprise we’re still learning how best to advertise on these new platforms. Social media platforms have a predictable evolution: something new makes a splash, the younger generation jump right [...]

Can social media drive B2B sales?

If social media doesn’t get a mention in your business marketing plan, you’re not paying attention to the behaviour of billions of people worldwide. Social media is here to stay. It impacts our friendships, our buying, our behaviour and it definitely should impact our business marketing. Social media is used for a lot more than [...]

Did Facebook just kill the internet with a print magazine?

In what at first glance looks like a sign that the world has gone mad, Facebook recently released a print magazine called Grow. Facebook tells us it’s a logical step that stemmed from business executive events it has been holding in the UK. We already knew that sometimes a screen just doesn’t cut it. The [...]

Content marketing that actually helps your customers

Traditional advertising has the flavour of telling your customers how good you are or what your products can do. Content marketing, in order to be successful, must take the path of providing your customers with something they need. The premise of content marketing is simple: be of use to people and when they are ready [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

You get what you pay for with free media

When people ask me whether using PR firms and press releases is effective, I generally tell them with free media you really get what you pay for. Which is to say: nothing. Say you’re throwing a 1st birthday for your daughter, and you want as many people as possible to attend and bring gifts. Rather [...]

Is your website still playing Gangnam Style?

  Last week Spotify announced that their most streamed song ever was Lean On, by Major Lazer & DJ Snake (with MØ), but by the look of a lot of websites out there it’s still 2012 and Gangnam Style is still playing. 2012 was only three years ago, so the idea of Gangnam Style being [...]

Where do we start on social media?

Like many people, I’ve been getting historical updates from Facebook recently, some going back eight years, which reminds me that social media isn’t something new anymore. But many companies are yet to fully embrace the possibilities, and one of the main reasons we keep hearing is, “I don’t know where to start!” So where should [...]

How much does content marketing or social media really cost?

Apparently a few companies have decided they can save on their marketing by cutting back on external spend and just do all their marketing themselves. They’re going to send out more newsletters to clients, update the website, create more content. Because after all it’s free…isn’t it? I mean we just need our highly paid Marketing [...]

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