Tips

Why you should take up the role of an industry thought-leader

Content marketing is all about sharing content with your potential customers that is useful, valuable and accurate. Not only does consistently sharing this type of information keep you front-of-mind when your customers are ready to buy, but it cements you and your business as an authority in the market. Bubble wrap, jacuzzi, yo-yo, onesie, super [...]

5 ways to make the most out of attending a conference

Whatever industry you work in, attending conferences can be a valuable way for you to improve your knowledge, increase your business and expand your network of connections. The benefits of the event don’t stop when you leave the venue if you take a few simple steps in the days, weeks and months that follow. 1. [...]

Where do leads come from?

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn [...]

Is a sales pipeline the same as a sales funnel?

Any marketing professional or business owner worth their salt knows the importance of a sales funnel. A sales pipeline, however, is perhaps more important as it creates a specific process of how to nurture individual prospects and successfully moves a greater number into the purchase stage. Keep reading to learn the secret to how you [...]

Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you [...]

5 key tips for writing better articles

Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the [...]

Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much [...]

Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and [...]

How to catch a magazine lying about circulation

In a hopelessly comma-heavy, coma-inducing and tediously legalistic way, numerous Australian laws state that it is illegal for a publication (or any company) to lie about the size of its audience (or anything, really) to get advertisers (or any kind of investment). But does that stop some of these publications? Nope. Suppose my friend, Kevin, [...]

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