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Tips

Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you know what you’re walking into. Programs like MailChimp have made formatting and sending email newsletters relatively simple. For next to no cost, a great looking HTML email can be delivered to your contacts. What’s the catch? You need to have a contact list and you need interesting, valuable content to fill the newsletter. Otherwise you’re at risk of just sending pretty pictures to your potential customers when you should be offering them information and insights. Here are four myths that really need to be busted. Myth 1. Newsletters are a [...]

By |August 15th, 2018|Blog, Content, Digital Marketing, Email, Tips|0 Comments
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5 key tips for writing better articles

Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the fact that writing high-quality, relevant content is a difficult skill to master. Businesses that have an onsite or outsourced marketing team are at a clear advantage. They can leverage expert writing and marketing skills and combine it with their own industry knowledge to create truly valuable content. For companies who don’t have marketing assistance, it’s even more important to have an understanding of what will work online and in print to ensure any effort put into writing is not wasted. The skill of content writing can be developed and improved [...]

By |July 4th, 2018|Advertising, Blog, Content, Content marketing, Tips|0 Comments
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Comparing apples and oranges: readers vs subscribers explained

When comparing magazines you might get offered conflicting figures on readers and subscribers. These are two very different things, so it’s important to understand the difference and make sure you’re comparing apples with apples, and oranges with oranges. This is because readers and subscribers are two different ways of looking at a publication’s circulation. Much like apples and oranges, when you know what the differences are you’ll be able to tell them apart and make sure you’re comparing the same thing. So let’s break down the differences between the two. A publication's readership represents the likely reach of a publication. This is usually calculated by contacting a representative sample of people and asking how many people read a single copy of a publication. Subscribers on the other hand represent the sale or distribution of one copy of a publication. Each subscriber represents one actual physical [...]

By |March 14th, 2017|Advertising, Blog, Print, Publishing industry, Tips|0 Comments
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Catching clients in a funnel

As a business, the world of marketing can be daunting, with numerous channels and limited time and budgets. And if you’re not a marketing expert, it’s more confusing trying to understand how to best market a company for optimum results. The other day I was searching the internet for a specific business on Google and noticed that one of their competitors came up on top in AdWords. They must have been paying to use the company I was looking for’s name as one of their keywords. But I didn’t want to hear from them at this point. By this stage in the purchasing process I already knew what I wanted and the company that I wanted to buy from. It felt a bit like someone jumping out when I was already at the cash register and trying to force an alternative product into my hand. [...]

By |March 8th, 2017|Advertising, Blog, Branding, Content, Publishing industry, SEO, Social Media, Tips|0 Comments
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SEO scams: the house always wins

SEO is a little like blackjack. And if SEO is blackjack, an SEO scam is like counting cards. And the house always wins. Say you’ve got a weekend in Vegas and decide to try your hand at blackjack. You know a little bit about basic strategy, and you do ok – coming out slightly ahead – but you wish you’d done a lot better. So, instead of just forgetting about blackjack and going back to your normal life, you rent a dank, darkened room with deteriorating amenities and obsessively study everything about the game. You want to get an edge, so when someone on scamgamblers.com offers to sell you the book Counting Cards for Dummies, you have only one partially pop-inspired thought in mind: ‘hit me, baby’. But when you go back to Vegas to try out your new edge at Casino Googale, you find [...]

By |November 21st, 2016|Advertising, Blog, SEO, Tips|0 Comments
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How to catch a magazine lying about circulation

In a hopelessly comma-heavy, coma-inducing and tediously legalistic way, numerous Australian laws state that it is illegal for a publication (or any company) to lie about the size of its audience (or anything, really) to get advertisers (or any kind of investment). But does that stop some of these publications? Nope. Suppose my friend, Kevin, has a mannequin repair business and is contacted by a publication, Missing Limb Monthly, claiming to have a circulation of 5200. Kevin has never heard of the publication (red flag!) and when he asks about an audit he is given the runaround (abort! abort!). Kevin is not sure but eventually they call back and give him a really good deal – a discount from the asking price of $4950 for a two-page ad down to $1500 – so he ends up advertising with them. But a few months down the [...]

By |November 10th, 2016|Advertising, Blog, Print, Publishing industry, Tips|0 Comments
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Reducing the risks around website hosting

Over the years we’ve come across a few horror stories where businesses lose access to their own websites and are forced to pay someone to get back in. All because they didn’t have control over their website hosting. Many people we’ve talked to have no idea who controls their website hosting or their domain name, they simply leave it all to an external web guy to deal with. Which is fine, until he disappears. A website might have your name, your products, contact details and even a giant picture of your face on it, but that doesn't mean you actually own it. It’s like if someone moved into your house, threw your stuff outside and changed the locks – it would be theft. But if you gave that person ownership and now they won’t let you back inside, you’re the one who’s trespassing. Recently a [...]

By |October 21st, 2016|Blog, Tips, Web design|0 Comments
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Email: you’re doing it wrong

I’ve seen a lot of blog posts recently about how companies are banning emails or only allowing employees to check them at certain times of the day because apparently they are a distraction and decrease productivity. The theory is that people spend too much time looking through the barrage of emails they receive and less time doing actual work. One article even called email a form of ‘knowledge pollution’. The thing is, if your email is distracting you to the point where it’s stopping you from working, maybe you’re doing it wrong. Or rather, you’re getting the wrong emails. Email is simply a communication tool, so if it’s becoming an issue then maybe it’s the content that’s the problem, not the tool itself. If you’re getting emails from customers repeating the same questions, clients making unreasonable requests, colleagues trying to dump their work on you, [...]

By |October 5th, 2016|Blog, Entrepreneurship, Tips|0 Comments
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Tips to prepare for conference season

This time of year always seems to be one of  the busiest for conferences and exhibitions, September and October can be the same, but this year it seems we have a straight run of events through April and May where at least someone from the office is out at a show every week. Companies spend big bucks on exhibiting at events, but they can sometimes let themselves down in the final execution, and not make the most of the opportunity. To that end I’ve prepared a few helpful tips that we use when exhibiting.       Have an expo booth kit Whether you’ve got a custom stand that you regularly ship, or whether you just turn up to the occasional show and roll out a banner on your basic 3 x 3 stand, you’ll save a lot of time and stress by keeping everything you need for [...]

By |March 15th, 2016|Blog, Events, Tips|0 Comments
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Three bangs for your buck

We all know it’s all about content now. Business of all sizes to create original, useful and interesting content to help take their prospects on a journey that will eventually lead them to becoming customers. But it’s not as hard as it sounds, and the best news of all is you can cut some corners and get multiple bangs for your buck from a single piece of content. If you go the trouble of creating something original and compelling, you want to get the absolute most out of it. And the reality is, even your most loyal and engaged customers don’t spend their whole day reading carefully through your website to make sure they haven’t missed anything. So work every piece of content you create extra hard.               Put in on your website This will help build your reputation in the eyes of any visitors to [...]

By |March 1st, 2016|Blog, Content, Social Media, Tips|0 Comments
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