5 essential digital marketing strategies
There are so many exciting options when it comes to digital marketing. It is so much more than just "doing Facebook". Posting on your social media pages once in a while does not mean you’ve got a handle on digital marketing. There’s also more to a successful digital marketing strategy than paying for a few Google Ads or sponsored social media posts. Spending money on digital marketing without a clear strategy or understanding your options is just a recipe for burning cash. We’ve worked with clients who, before finding us, had literally spent tens of thousands of dollars on Google Ads for zero results. Don’t do this! Not all aspects of digital marketing are stand-alone components. Search engine optimised articles improve your results in paid searches, automation makes email newsletters simpler, and social media impacts readership and page ranking. In fact, the different strategies of [...]