Great article! – however, I’d debate whether BookFace is as irrelevant as your article suggests.

I agree totally about keeping business and personal activities separate. And that what a personal FB page lets you do.

However a FB Business page is a different matter. Designed (I assume) to let business communicate their message on yet another platform to yet another audience, when visitors come here they realise they are entering your business ‘space’ and are hence expecting you to tell them about your products/services.

‘Hard Sell’ is probably best left for elsewhere, but FB is certainly a space where you can engage with your prospects, demonstrate your authority in your own arena – which you do very well Chris – and have them “Know, Like, & Trust” you on the way to becoming clients.

I suspect we could debate the question, but we certainly think that FB, Twitter et al are an integral part of any online strategy.

regards
BK