How webinars can benefit your business
COIVD-19 has caused a significant shift in how businesses conduct their operations and communicate with their customers, as people can no longer meet face to face. With everything and everyone moving online, webinars have become one of the best ways to connect with a large audience in the current climate.
However, even before the emergence of COVID-19, webinars have long held a special place in the marketing strategies of many businesses, as they offer huge benefits to branding, customer engagement and quality lead generation.
Webinars are essentially virtual events, where a large group of people can gather online and learn more about a specific topic by listening to presentations from expert speakers. It doesn’t matter where delegates are located – as long as there is an internet connection, anyone can participate, making it a very efficient communication strategy.
If you’re unsure if webinars are right for your business, here’s a rundown of the benefits hosting a webinar can offer.
Interact with your customers in real time
Webinars are highly engaging, as participants can ask questions to the speaker and get a response in real time. They eliminate barriers to communication and help you build stronger relationships with customers because webinars give them a voice.
It’s also a great way to better understand your customers because the questions they ask and the topics they engage with the most will give you insight into their pain points, allowing you to adapt future marketing to better target this audience. The interactivity of a live video is often more engaging than someone reading the same information from a screen.
Quality lead generation
To participate in a webinar, a person is required to register with their email address and contact details, so just by hosting, your business is getting qualified leads. People are happy to provide their contact details if they feel like they are getting value in return; and by signing up to learn about a particular topic, you are guaranteed that these leads are already interested in this topic area.
After the webinar is finished, these leads can then be added to your marketing nurture tracks and be sent follow up information that is relevant for them. This is a great way to get your message across to an already engaged audience.
Establish your business as an authority
People participate in webinars to learn more about a topic that they’re either interested in, or that could help them in their day to day working lives. If you can offer great educational content to them, it will establish your business as an authority on the topic.
This positions your business as an expert in their eyes and builds a level of trust, so if they require products or services in the future, they are more likely to think of your company over others.
Create good content that can be repurposed
The content created for a webinar shouldn’t only be used on the day and forgotten about. You’ve spent time putting together high quality information about a specific topic that is relevant for your business, which means you now have that base information to adapt and use for future marketing.
Time, or lack of it, is often a major factor when it comes to undertaking marketing, but the content that is put together for one webinar can be repurposed in the form of videos, articles, white papers, social posts and more, which will save time and continue to drive your marketing.
Monkey Media offers full webinar services to help businesses reach the utility, energy, infrastructure and pump sectors. For more advice on how a webinar could help your business reach your target audience, contact Monkey Media at [email protected].