Spoilt for choice: What it’s like working with marketing experts
We don’t all sit in an office filled with creatives, but I do, and sometimes I forget how lucky I am to just be able to have something produced to help get my message across. The other day we were talking about how helpful a video would be to explain how speed networking works at our conferences. I put some ideas together and mocked up something that was, in all honesty, pretty terrible, then asked my video expert to take over. Next minute we’ve got an instructional video complete with moving graphics, smooth transitions and a professional voiceover. This kind of stuff happens all the time as my newly designed business cards will show you. We’re pitching for a new client? The design team turn my somewhat boring text into a colourful, easy-to-read, well laid out masterpiece. Need to [...]