Marketing automation: a trend to watch in 2019

Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use of its ability to save time and improve results. Trend setting companies have been using the power of automation for years to streamline their communication and sales processes, and we’re now seeing the rest of the business world catch up. Software like Mailchimp, Zapier and advanced Customer Relationship Management (CRM) tools have made effective automation possible for all businesses. The possibilities for automation are almost endless, but one powerful use is for the nurture process of prospective customers. Nurturing involves cultivating relationships with potential customers at every stage of the [...]

Busting four myths about email newsletters

Email newsletters are a great way to connect with potential customers. It’s not as easy as it seems to create a great newsletter that people are happy to find in their inbox, so it is worth taking the time to create something amazing. Before you embark on your own email marketing campaign, make sure you know what you’re walking into. Programs like MailChimp have made formatting and sending email newsletters relatively simple. For next to no cost, a great looking HTML email can be delivered to your contacts. What’s the catch? You need to have a contact list and you need interesting, valuable content to fill the newsletter. Otherwise you’re at risk of just sending pretty pictures to your potential customers when you should be offering them information and insights. Here are four myths that really need to be busted. Myth 1. Newsletters are a [...]