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Traditional advertising has the flavour of telling your customers how good you are or what your products can do. Content marketing, in order to be successful, must take the path of providing your customers with something they need. The premise of content marketing is simple: be of use to people and when they are ready to make a purchase they will come to you. It’s tempting, of course, to make your content all about you, to really drive home the point that you’re worth doing business with. This is not a good idea! Content marketing should put the customer first. Good content marketing is a specialist field, but that doesn’t mean you can’t create your own content. Below are some tips to help you produce content your customers will love. Solve a problem for them This is probably the number one thing that makes content [...]