Marketing automation: a trend to watch in 2019
Ask any business owner what the main resource they’re lacking is and a big number of them will tell you it’s time. Savvy people are always trying to find a way to save time without sacrificing results. Marketing automation is a powerful option that will continue to boom as businesses start to make full use of its ability to save time and improve results. Trend setting companies have been using the power of automation for years to streamline their communication and sales processes, and we’re now seeing the rest of the business world catch up. Software like Mailchimp, Zapier and advanced Customer Relationship Management (CRM) tools have made effective automation possible for all businesses. The possibilities for automation are almost endless, but one powerful use is for the nurture process of prospective customers. Nurturing involves cultivating relationships with potential customers at every stage of the [...]