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Monkey Media’s event philosophy

Blog, Events

Monkey Media’s event philosophy

Like a number of publishing companies, we’ve recently made the move into hosting live events, which has been daunting, thrilling, scary and fantastically satisfying (often all at the same time!). Since stepping into the world of events, we’ve come to see them as a natural extension of what we already do in the magazines we publish for the infrastructure, energy and utilities sectors. Magazines and events: more similar than you might think In many ways, events allow us to gather up all of the things that are great about our magazines, and deliver them over a concentrated window of time. This allows our delegates to immerse themselves in the topic in question, and hone in on some of the problems they’re looking to solve or the projects they’re looking to get up and running. Like magazines, events allow us to reach a large audience of [...]

By Laura Harvey|August 26th, 2019|Blog, Events|0 Comments

Are industry events still relevant?

Sometimes it’s tempting to think that work is busy enough without taking time out to attend events. We get it. It’s frustrating to be away from the office only to find your time was wasted. So how can you be sure attending, sponsoring or exhibiting at an event is worth it? Embrace the experience If you’re exhibiting at an event, or even just attending, don’t be “that person” who hides away from everyone and focuses only on their phone or laptop. We’ve seen people pay huge amounts to exhibit at an event and then sit at the very back of their stand and do nothing but answer emails. Delegates don’t dare interrupt the intense stare they have going with the screen and they’ve got no chance of making new contacts. The same thing applies if you’re a delegate at an event; be present and engage [...]

By Marius M. Monkey|May 21st, 2019|Events, Tips|0 Comments

5 ways to make the most out of attending a conference

Whatever industry you work in, attending conferences can be a valuable way for you to improve your knowledge, increase your business and expand your network of connections. The benefits of the event don’t stop when you leave the venue if you take a few simple steps in the days, weeks and months that follow. 1. Add your contacts to your CRM system A customer relationship management (CRM) tool is vital for any business that has moved beyond the small business status. You can’t possibly remember everyone you meet and this is a great way to manage your contacts. Tools like Capsule or Salesforce work well and can integrate with your email system to help keep track of communication. But any CRM system is only as good as the information you store in it, so make sure you record all contacts in there. 2. Solidify your [...]

By Marius M. Monkey|November 22nd, 2018|Blog, Events, Lead Nurturing, Newsletter, Tips|0 Comments