exhibitions

Sometimes it’s tempting to think that work is busy enough without taking time out to attend events. We get it. It’s frustrating to be away from the office only to find your time was wasted. So how can you be sure attending, sponsoring or exhibiting at an event is worth it? Embrace the experience If you’re exhibiting at an event, or even just attending, don’t be “that person” who hides away from everyone and focuses only on their phone or laptop. We’ve seen people pay huge amounts to exhibit at an event and then sit at the very back of their stand and do nothing but answer emails. Delegates don’t dare interrupt the intense stare they have going with the screen and they’ve got no chance of making new contacts. The same thing applies if you’re a delegate at an event; be present and engage [...]