leads Monkey Media

5 ways to make the most out of attending a conference

Whatever industry you work in, attending conferences can be a valuable way for you to improve your knowledge, increase your business and expand your network of connections. The benefits of the event don’t stop when you leave the venue if you take a few simple steps in the days, weeks and months that follow. 1. Add your contacts to your CRM system A customer relationship management (CRM) tool is vital for any business that has moved beyond the small business status. You can’t possibly remember everyone you meet and this is a great way to manage your contacts. Tools like Capsule or Salesforce work well and can integrate with your email system to help keep track of communication. But any CRM system is only as good as the information you store in it, so make sure you record all contacts in there. 2. Solidify your [...]

Where do leads come from?

If you’ve spent much time talking about business growth you’ll have no doubt heard about the value of leads. Leads are potential customers, or prospects, who have shown some interest in what you do and, most importantly, you’ve collected their contact details. When nurtured correctly, leads can turn into business, so it’s worth gathering leads as much as possible. Once you become aware of it, you’ll realise there are more leads entering your world than you think. Consciously collecting contact details and nurturing these leads becomes a valuable practice. It’s worth investing in a customer relationship management (CRM) tool and knowing how to use it for your business. Linking this correctly to your email system can save time and ensure potential customers don’t fall through the cracks. You can build your contact list in a number of other [...]