magazine

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Using content to convert

The written word is a powerful tool to convey a message. These days you have a lot of options around where you can share a story to enhance your business. Let’s look at what content works best to market your business in print, online and beyond. There’s a place for traditional magazine advertising, particularly when [...]

Words or pictures? How to make the most of print space

Buying space in a magazine is exciting. Knowing that your brand, image or story will hold pride of place in a physical publication means something. There’s a prestige associated with appearing in print; a kind of shine that digital has never truly been able to capture. Once you’ve decided on buying space in a print [...]

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