publishing

How to reach the right audience

In business, there’s a big difference in the value between being seen by a lot of people, and being seen by the right people. You should have a clear description of who your ideal customer is, then you need to work out where they are and how you can access them. Reaching fewer people, but [...]

Monkey Media makes AFR Fast 100 for 2018

Hybrid publisher and marketing agency Monkey Media has featured on the Australian Financial Review’s Fast 100 2018 List. Monkey Media joined a number of other digital agencies on the list, but appears to be the only company with a traditional publishing arm to feature. Based in Melbourne, Monkey Media was founded in 2012 and has [...]

Did Facebook just kill the internet with a print magazine?

In what at first glance looks like a sign that the world has gone mad, Facebook recently released a print magazine called Grow. Facebook tells us it’s a logical step that stemmed from business executive events it has been holding in the UK. We already knew that sometimes a screen just doesn’t cut it. The [...]

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