sales Monkey Media

5 ways to make the most out of attending a conference

Whatever industry you work in, attending conferences can be a valuable way for you to improve your knowledge, increase your business and expand your network of connections. The benefits of the event don’t stop when you leave the venue if you take a few simple steps in the days, weeks and months that follow. 1. Add your contacts to your CRM system A customer relationship management (CRM) tool is vital for any business that has moved beyond the small business status. You can’t possibly remember everyone you meet and this is a great way to manage your contacts. Tools like Capsule or Salesforce work well and can integrate with your email system to help keep track of communication. But any CRM system is only as good as the information you store in it, so make sure you record all contacts in there. 2. Solidify your [...]

Is a sales pipeline the same as a sales funnel?

Any marketing professional or business owner worth their salt knows the importance of a sales funnel. A sales pipeline, however, is perhaps more important as it creates a specific process of how to nurture individual prospects and successfully moves a greater number into the purchase stage. Keep reading to learn the secret to how you can manage your sales pipeline successfully. Every business has a sales funnel, whether they manage it or not. But a sales pipeline is not inherent and it should be managed vigorously and consistently by the whole team to ensure maximum benefits to your business. The sales funnel represents the buying journey from a prospect to a customer. It is called a funnel because the initial phase attracts potential clients, which at first are many. But inside the funnel is a maze; as prospects go through some will drop [...]