website

Making your website Google-friendly will increase traffic

There’s an art to writing for an online audience these days. Not only do you need to produce content that is engaging and interesting to your intended audience, but you need to know the latest SEO trends and at least be aware of Google algorithms to ensure your well-written content is actually found. The folks at Google are pretty transparent with how the search engine works but that doesn’t mean creating optimised copy is easy. In fact, keeping Google happy without making your article confusing to humans can be quite a challenge. Search Engine Optimisation (SEO): This refers to any activity used to improve search engine rankings for a website. The aim is to improve organic (unpaid) results. How does Google actually decide what sites are delivered to searchers? Phase 1: Crawlers analyse your site This is far less creepy [...]

You’ll lose customers if your site is not mobile responsive

We’ve known for a while that people are using their phones to view websites, but as of March 2018 Google cares more about how your mobile site looks than the desktop version. If your website is not mobile responsive you’ll be turning away both customers and search engines. It has never been more important to get your mobile site right. What does ‘mobile responsive’ mean? A mobile responsive website changes (or responds) based on the size of the screen on which it is being viewed. Imagine your website has three columns of information, perhaps with some images and text that flows lengthways down the page. This probably looks great on a desktop screen with enough space to see each section clearly. If this webpage was not mobile responsive, it would simply show a smaller version of the site on the mobile screen. Imagine trying to [...]