writing skills

Improve your website with these posts

The first rule of content is that it needs to be useful to readers, otherwise they’ll have no interest in it. The next rule, that is equally important, is that your content needs to be well-written and presented in a way that is easily consumable for your readers. On the web, there are a few styles of posts that work across a range of businesses. How to get started creating content What’s a pain point for your customer? That’s what your content should address. You may address this pain point through education, presenting your customers with a clear list of options or walking them through a step-by-step thought process. However you approach your writing, you should always be useful and bring value to your reader. Ready to ramp up your website content? Here are some tried and true post styles that we know people love. [...]

5 key tips for writing better articles

Many businesses know that regularly publishing great articles can help them stay relevant. They realise when their content solves problems for customers, their own business improves. The problem is the job of writing is often tacked onto another role as an afterthought, resulting in some fairly average output. The difficulty for these businesses is the fact that writing high-quality, relevant content is a difficult skill to master. Businesses that have an onsite or outsourced marketing team are at a clear advantage. They can leverage expert writing and marketing skills and combine it with their own industry knowledge to create truly valuable content. For companies who don’t have marketing assistance, it’s even more important to have an understanding of what will work online and in print to ensure any effort put into writing is not wasted. The skill of content writing can be developed and improved [...]