The uptake of webinars and Virtual Conferences has exploded since COVID-19 hit and all trade shows and face-to-face meetings were banned, and they aren’t going away anytime soon. Even with restrictions easing, it might be a long time before large events can return to full force, and many companies will have limited travel budgets or be cautious when it comes to in-person visits.
So it’s worth investing now in better ways of communicating with industry and potential customers.
The pandemic has highlighted that webinars aren’t just a substitute for live events – they have their own benefits when it comes to branding, customer engagement and quality lead generation. You can read more about how they can benefit your business on this blog post.
If you’re thinking about reaching potential customers with a webinar, here are five key tips to help you better connect with your audience and for your event to run as smoothly as possible behind the scenes.
The main purpose of any webinar or Virtual Conference is to provide information to your target market – the people you want to engage with your product or service. Firstly, you must decide if your target market includes people you already know, or if you want to reach a whole new group of people.
This is important because while you can easily market to your existing audience, reaching a new market requires additional marketing activities.
To find out more about how you can identify a new audience and foster these relationships, read our blog post on audiences here.
People say content is king, and for a webinar or Virtual Conference, content is the main driver of registrations. Webinar content must be high value for your target market and address an issue that they are interested in or currently dealing with. In order to create high quality information, the choice of speakers – from your company, independent experts, or both – is key.
Read more about how to choose the best speakers and content for your webinar program here.
The format and running time for your webinar or Virtual Conference is important for keeping your audience engaged. There is not a hard and fast rule that all webinars need to be a certain length, but they do need to be fit-for-purpose and suit the content you have chosen.
Monkey Media learnt some key lessons around format when it had to move its Digital Utilities 2020 Conference from a two-day live event to a fully digital conference in less than a week, due to COVID-19.
See how Digital Utilities 2020 was turned into an online success, and find out more about determining the optimal formats for webinars on this blog post.
Technology is the main difference between creating a live event and running a webinar or virtual conference. Not only do you need to choose the most suitable platform and applications, but your production team must be across the technical components for the event to run smoothly for attendees.
If you’re unsure of where to start, what tech is available, and how to best optimise it, read this blog post on getting the technology right.
5. Follow up
One of the biggest mistakes a company can make is to run a successful webinar or virtual conference and then just move on to the next thing. There are so many opportunities to use the leads and content created to keep in touch with your target market and ensure you are continually front of mind.
This blog post explores how you can foster ongoing engagement and get the most out of the webinars, long after they are over.
If you’d like more information about Monkey Media running a webinar for your businesses, or sponsoring a future Virtual Conference, get in touch at [email protected].